Why Smart Simple Marketing Went Missing and How You Can Use Our Example To Grow Your Business [FREE DOWNLOAD]

You are going to discover an important secret…

It’s a secret that many small business owners ignore, but so desperately NEED. (I want to lead you from the group of “ignor-ers”. So keep reading.)

Wil & Sydni in Paris

Wil & Sydni near Eiffel Tower in Paris, France

Intentionally, Smart Simple Marketing disappeared!

Why would we go missing for months?

The answer is simple…

At the same time, it will help you to overcome any glitches, setbacks or roadblocks to your business success.

This is what we did…      [Read more…]

The Quickest And Easiest Way To Succeed In Email Marketing

Email MarketingYou have been asking this one important question…

I will answer that question for you, but first lets clear the air with a counter-question. “What has been holding you back from crushing your business goals?”

You may reply with one or more of the following:

  • “I can never stay focused.”
  • “I wear too many hats.”
  • “There isn’t enough time in the day.”
  • “I need more support.”
  • “I don’t know where to start.”

… (this list can go on for days, but we won’t do that right now)

So, the initial question that I know is on your mind is: “How can I be successful with email marketing?

THAT is the question I will answer for you!      [Read more…]

Goal Setting That Actually Works: How To Achieve More In 2015 (Part 3)

Achieving goalsWhy do so many small business owners set goals and fail to accomplish them?

As we’ve seen in Part 1 and Part 2 of our goal-setting series, one of the biggest reasons for failure has to do with setting goals that are simply too big.

Instead of declaring what you’d like to achieve in 2015 over the course of 12 months, it’s much more effective to break up goals into manageable 90-day cycles.

Once you’ve set 90-day goals as recommended in Part 1, and broken those goals down into manageable action steps as recommended in Part 2, the next step is monitoring your results.

In Part 3 of our goal-setting series, we’ll show you the most effective ways to track and measure your results to ensure you’re well on your way to achieving everything you’re dreaming of for a great 2015. Read more about Goal Setting That Actually Works: How To Achieve More in 2015 (Part 3)

Goal Setting That Actually Works: How To Achieve More In 2015 (Part 2)

Goals setting button on keyboard with soft focusIn Part 1 of our 3-part series on goal setting in 2015, we covered the importance of creating 90-day cycles in order to achieve your goals throughout the year.

Remember that for most small business owners, huge, sweeping goals and/or changes don’t stand the test of time. Goals are much more likely to be realized when approached in smaller 3-month cycles.

In Part 2 of our series on goal setting in 2015, we’ll show you how to break 90-day goals down into prioritized action steps. Read more about Goal Setting That Actually Works: How To Achieve More In 2015 (Part 2)

The Top 3 Email Programs for Busy Entrepreneurs

top-3-email-marketing-programs-featured-imageFor many entrepreneurs and small business owners, email marketing remains something of a mystery. You know you’re supposed to be emailing your list, but when? How often? And what about?

Choosing a great email program takes a lot of the guess-work out of email marketing, because you can measure exactly how your emails are being received by potential clients and customers.

For example, you might enjoy a 33% open rate when you share your latest blog post, but only an 11% open rate when you send an email pushing a product or service you’re trying to sell.

This information allows you to get strategic with your marketing. In the above example, you might decide to make blog posts the cornerstone of your email marketing strategy, and incorporate your sales pitch directly into those emails, either in the P.S. line or the blog post itself.

Here are our top 3 choices for email programs that will help you streamline your marketing, track your results, and make the necessary changes to grow your business online.     Read more about The Top 3 Email Programs for Busy Entrepreneurs

Build a Subscriber List That Begs to Hear From You

Have you ever played the board game Monopoly? As you may know, the objective of the game is to become the wealthiest player through buying renting and selling property. The moniker itself tells you the whole point of playing. How can the objective of Monopoly help you to build your business?

Just as you set goals for yourself when you play Monopoly, you likely have specific goals for your business that support your vision of success. One of the best ways to achieve your goals is to build an email list of prospective clients that you can market to again and again.

Building an email list is about creating a community of individuals who have requested to hear from you on regular basis. In a sense, you are seeking to monopolize your subscribers’ attention on the topics of which you are an expert.

The goal with your marketing efforts should be to educate, create awareness about the services or products you sell, cultivate interest and eventually lead to a purchasing relationship.

How can you go about building your community of subscribers? By consistently sharing your expertise with the exact people who are looking for the solutions that you offer. When you share your solutions (online or offline), consumers will be drawn to your business and you can monopolize their attention.

Here are 3 ways to put this strategy into action: Read more about Build a Subscriber List That Begs to Hear From You

Engagement Matters 05: Accomplish Your Business Goals With Measurable Activity

A surefire way to accomplish your business goals is to make sure that you are measuring your engagement activity!

The only way to know if your engagement marketing is effective is to understand your overall objective. How many email subscribers do you want to have? How many clients do you need to enroll? How many widgets do you want to sell?

If you do not know if you are on track with your goals, find the key metrics that are important for your business. Start tracking the results of your engagement and make adjustments where needed.


7 Memorable Steps To Accomplish Your 2014 Goals

steps to successLet me be honest with you. I HAVE A HARD TIME STAYING FOCUSED.

Whew, it feels good to get that out (more on this later). Just last week, Wil and I finished putting onto paper our major business goals for 2014.

We have some projects scheduled and prospects in the pipeline already that it only made sense to focus on the first half of the year. In a few short months, we will measure our activity and recalibrate what needs to be done for the remainder of the year.

Let me take a step back to focus on why I mentioned my lack of focus. We all have flaws of one kind or another. Instead of allowing your flaws to hinder your business, use them to your advantage. I may have trouble focusing on one thing for very long, BUT when it comes to getting things done, I find this easy and fulfilling. In fact, I typically get more done in one day than many people that I know.

I share this because I hope to inspire you to use your work style to your advantage. Instead of focusing on what you aren’t good at or can’t do, concentrate on what you do well and use that as the foundation to build a more successful business this year.

Do you have difficulty with any of the following:      Read more about 7 Memorable Steps To Accomplish Your 2014 Goals

3 Steps For Replicating Your Own Success

Entrepreneurs generally have a lot in common. We’re passionate about our work. We care deeply about delivering high quality products and services to the people who need us. We have a “never-say-die” spirit.

Another thing we have in common is a bad habit of focusing on what went wrong. We often lose sight of the great things that went RIGHT, especially when it comes to reviewing our activity over a period of time.

When you focus on the negative, you can make growing your business much more difficult than it needs to be.

If you don’t appreciate what’s working, you can easily find yourself stuck in a never-ending cycle of chasing the next “thing” (an opportunity, a marketing strategy or idea that you think will make you more successful).

If you simply focus on what IS working and tweaking that – you’ll get better, faster results with less effort.

As you reflect on your business, I encourage you to STOP and appreciate just how far you’ve come in the previous 12 months. Looking back on your growth helps you make plans for the future AND can encourage you to pat yourself on the back for a job well done. This simple process can inspire you and motivate you to dive into your next set of goals.

Here are a few tips for objectively analyzing your business: Read more about 3 Steps For Replicating Your Own Success

5 Tech Tools That Help You Stay Current, Organized and Build REAL Relationships

You likely spend a significant amount of time each day connected to a desktop, a laptop, a smartphone, a tablet or some other device.

Are you making sure that the precious time you’re spending is going to give you a return on your investment? If what you’re doing isn’t directly tied to helping you serve the clients and customers you have, attracting new business, or spending time with your family and friends, it would be smart to consider where you can make adjustments.

One easy adjustment is to truly leverage technology to help you accomplish the important tasks you need to complete each day – you know, the ones that create tangible results and aren’t just keeping you distracted.

Here are 5 FREE tools that will help your day run smoother and get you one step closer to reaching your goals: Read more about 5 Tech Tools That Help You Stay Current, Organized and Build REAL Relationship