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Published weekly by Sydni Craig-Hart
The Smart Simple
Marketing
Mentor™
Wednesday,
February 20, 2013
Volume No. 4,
Issue No.
8
Estimated Reading
Time: 4
minutes
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Hi
~Contact.FirstName~,
I’ve never been big on the law of attraction… I’m more about the law of action (because doing is what gets results!). That said, I have seen time and again the power of setting intentions and taking action towards the results you want to enjoy!
For example, a few weeks ago I set the intention that I wanted to bring on a corporate client and handle their content marketing for them, since so many small corporations are missing the boat on this highly effective marketing strategy. I started talking about it to my networking group, to my mastermind group, to my coach and to my referral partners. Then last week, I got a call from one of my referral partners asking if I wanted to meet a contact at a technology company that had never done any content marketing and wants to outsource the entire project. Three conversations later I delivered a quote that he is now working to get approved.
What results would you like to create in your business within the next 2-3 months ~Contact.FirstName~? I invite you to set a strong intention and then DO something about it. Start talking about it. Start taking action. And by all means… follow-up on the interest you receive! I’ll teach you how in the article below.
Enjoy the rest of your week!
Sydni
Craig-Hart
Your
Smart
Simple
Marketing
Mentor™
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A Simple Follow Up to Create More Profits In Your Business |
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 How many times have you attended a networking event, had a number of great conversations with ideal prospects, collected a bunch of business cards and never followed up?
Perhaps more times than you’d care to admit.
The bad news: You likely missed out on a number of key opportunities to deepen connections that could lead to an increase in revenue, a joint venture or more visibility for your business.
The good news: You can make the decision TODAY to commit to implementing a system to follow-up on all leads that express an interest in your business, so that you don’t miss out on any future opportunities.
To do so, you simply need to follow my step-by-step system for effective follow-up and prospect conversion:
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1.
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When you register to attend a networking event/conference/seminar and add the appointment to your calendar, add an appointment the following day for one hour where you will email, call or (gasp!) write a handwritten note to follow-up on hot leads! This is so you stop leaving your follow-up to chance, but rather, allow yourself a specific block of time to address this critical marketing task. (NOTE: If you are planning to attend a multi-day event, I recommend blocking out one hour for each day of the event. For example, for a three-day event, you should block out at least three hours of follow-up.)
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2.
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Before you attend the networking event, create a system for yourself so you’ll know how to follow-up with each contact. Perhaps for “hot” leads you place a dot on the front of the card in one corner. And for “warm” leads, you place the dot on the back. Or perhaps you use "X's" and "O's." Whatever works for you is fine. The point is to easily (and quickly) be able to categorize the business cards you receive, which will make follow-up a LOT easier. |
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3.
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At the event, as you meet people, take a quick moment between conversations to jot down a note about the person, the conversation or the necessary follow-up. Again, this will make your follow-up easier and quicker.
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4.
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If, while at the event you meet someone you REALLY want to connect with ASAP, be proactive and schedule a follow-up appointment right there on the spot. (Why wait?) Many entrepreneurs maintain their calendar electronically and will be happy to make the appointment right away. Even those who keep a paper calendar often carry it with them. Scheduling a follow-up session right there, on the spot, will save you both time and effort.
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5.
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When you get home after the event, place the stack of cards front and center on your desk so they’re ready for you to follow-up on the next day.
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6. |
At the designated time the following day, go through the cards one by one; make the phone call/send the email/write the note. (NOTE: It’s preferable to have your Assistant do this for you, which is a HIGH-payoff investment!) |
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7. |
Last, but not least, when you’ve completed the necessary follow-up steps, add the individual’s contact information to your database with a note about the steps you took to follow-up. |
That is simple, right?
I guarantee if you follow this simple system, you’ll enjoy creating stronger business relationships, consistently attract more opportunities to your business and significantly boost your profits.
Why?
The majority of entrepreneurs simply don’t follow-up. Their lack of diligence is costing them BIG time and they’re leaving serious money on the table.
You no longer need to choose to be a part of that group. (That’s right...not following up is a CHOICE you’re making!) Instead, switch sides and join the elite group of those who are prompt, diligent and thorough with their follow-up. If you do, you’ll be rewarded handsomely.
Give my system a try the next time you attend a networking event, then stop back by here on the blog and let me know how it turned out for you by leaving a comment below. I can’t wait to hear your success story!
Your Action
Plan
For This Week:
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1.
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Add to your calendar the next event that you are going to attend.
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2.
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Add to your calendar for the day after the event to block out 1 hour for following up (or the appropriate amount of time based on how long the event is).
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3.
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Decide how you will rate your new contacts. What will separate the 'hot leads' from 'warm leads.' Determine how you will designate potential referral partners.
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4.
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Create a system for making notations directly after you meet a new contact. You can add the contact to your smart phone and make notes there. Perhaps you can use Evernote. Use whatever system will allow you to keep great notes so that your follow-up will be most effective.
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Want to
use this
article
on your website,
blog or
in your own ezine?
You're
welcome to do so!
But
here's what you MUST
include: Sydni
Craig-Hart,
The
Smart Simple
Marketing
Mentor,
is founder of SmartSimpleMarketing.com. Known for
her
easy,
strategic and
results-focused
approach to
marketing,
she
also has the unique
ability
to find untapped
profit
centers in her
client's
businesses so they
can
create
money NOW.
Visit
www.SmartSimpleMarketing.com for
your
FREE kit, "5
Simple
Steps to More
Clients,
More
Visibility and
More
Freedom" and
schedule your
FREE "Profit
Breakthrough"
session
with
Sydni!
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Success Story
From A
Raving Fan
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"Sydni is capable, confident, well-educated, skilled in the field I was hiring for, respectful, practical and bold. The services she provides were exactly what I was looking for."
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"I chose to work with Sydni to support my marketing efforts after I had been studying online marketing for some time. I understood, with the right products and audience, there was great potential there. I also had limited time to dedicate to setting this up, so I needed someone who understood the 'system', the opportunities, the market and the software. Sydni knew these things and had experience of them and had an air of capability that generated confidence. I trusted that she was the right ally to make my business the success I wanted.
Sydni is capable, confident, well educated, skilled in the field I was hiring her for, respectful, practical and bold. The services she provides were exactly what I was looking for. One of the greatest benefits of working with Sydni is that I could talk through a concept and she immediately understood it and could go off and set it up or make it happen. She had initiative and often worked ahead of what I needed - so we might both be considering defining next year's marketing plan ... then Sydni would draft something and send it over. She spotted opportunities for my brand to grow and initiated a number of contacts and projects that could position my business for 'more'.
In just over a year, Sydni and I have launched my website, built a niche list of nearly 1,000 online subscribers (and over 1,000 FaceBook contacts in less than 4 months), marketed, created products, sent out bi-monthly ezines, committed to and delivered a huge viral marketing campaign, run teleseminars, had a radio advertising campaign, set up shopping carts, merchant accounts and reached the majority of the goals we set for this year. Sydni is a great person to have on your team.
She gets marketing, she knows the systems, and she has the contacts and the knowledge to support the set up of a successful structure for your company. She is capable, encouraging, respectful and creative. I highly recommend Sydni as a keystone in building a successful small business."
Jennifer Broadley, Personal & Executive Coach - London, United Kingdom |
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Let me
ask
you a
question
~Contact.FirstName~. What is holding you back right now from enjoying
the success and freedom you deserve?
Is
it
that...
-
Your cash flow is unpredictable
-
You have a number of clients but they aren’t ideal clients
-
You are flying by the seat of your pants and have no systems in
place
-
You have a solid network that is able in willing to support you,
but you don’t stay in touch with them
-
You know technology can help you with your marketing but you
don’t know where to start
-
You want to re-configure your business model so you have more free
time, but the thought of doing so feels overwhelming
-
You need someone to hold your feet to the
fire so you get your work done
You'll be glad to
know
that I can help you eliminate each of these
challenges. And I will
happily share the EXACT steps you need to take
to get
there
(with no
fluff
or mysterious concepts that you have to figure
out
on your
own).
All you have to do is
<#16535_Link-Profit breakthru app schedule a free strategy session#>!
It’s time to step up and make your business work for YOU
instead of the other way around. Let’s get started!
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What Keeps Women Business Owners Up at Night?
NAWBO (National Association of Women Business Owners) published some very interesting statistics last week about what's working and what's not for Women Business Owners. If your target market includes this demographic, this article is a must read. There are surprising facts mentioned that will help you do a better job with connecting with these prospects.
How to Create an Effective Marketing Strategy That Makes You Money
If you've ever wondered, “How do I figure out a marketing strategy that will be broad enough to allow me to address a wide array of issues and ideas from a variety of viewpoints? I need it to be narrow enough that I have a niche and people feel I will adequately answer their questions", then you MUST read this article. I lay out the answer for you step by step and teach you how to create a strategy that saves you time, effort and money.
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About
Sydni
Craig-Hart,
Your Smart
Simple
Marketing
Mentor™
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Sydni
Craig-Hart,
expert
marketing
coach
and
consultant,
teaches
service
professionals
how
to
create more
profits and
more
freedom in
their
business.
Known as
"The
Smart
Simple
Marketing
Mentor,"
Sydni
uses a
results-focused,
"how
to"
approach in
implementing
simple and
customized
strategies so
clients
realize
their
professional
and
personal
dreams. She
has
worked
with hundreds
of
clients
in over 50
different
industries
to help them
attract more
clients,
develop
multiple
streams of
income,
discover
untapped
profit
centers,
gain national
recognition,
and
create
profitable
businesses in
which they
enjoy the
lifestyles
they
choose.
By teaching
specific
"how
to" steps
that
implement a
successful
strategy,
Sydni
eliminates
marketing
overwhelm and
helps
clients
breakdown
difficult
projects into
simple tasks
that
get results.
Says
Sydni, "Every
person who
goes into
business for
themselves
has a
vision of what
it will look
like
when
they start. If
you've
been an
entrepreneur
for
a
while
and your
business
doesn't
quite look
like
your
vision, it
would
be my pleasure
to help you
use
simple
marketing
strategies to
bring that
vision
to
life."
To get your
free
Smart
Simple
Marketing
Starter
Kit and
to schedule a
complimentary
"Profit
Breakthrough"
strategy session,
visit www.SmartSimpleMarketing.com.
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Simple
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The
Smart
Simple Marketing
Newsletter
is
published
by
Sydni
Craig-Hart
and
SmartSimpleMarketing.com.
If
you
have
any
questions or
comments, please
send
them
to:
Info@SmartSimpleMarketing.com.
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Simple
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