How to Follow Up with Prospective Customers and Referral Partners After an Event

Successful african woman working in her small office with laptopPicture this…

You’ve just returned from a killer networking event. You mingled like a boss, rubbed some pretty impressive elbows, shared your vision and walked away with a pocket full of business cards.

Now what?

Networking is a powerful tool for marketing your business. Why? Because it involves relationship building, which is the key to driving ongoing success. In fact, 95% of professionals feel that face-to-face meetings are essential for developing and fostering long-term business relationships.

That first meeting is really just the tip of the iceberg. It’s the work you put in after the fact – that is, taking the appropriate steps to follow-up, stay connected and really start nurturing those relationships – that really gets results.

Easier said than done, right? Not necessarily. Think you’re too busy?    [Read more…]

How to Follow Up With Prospects (Even When You’re Insanely Busy)

Can you see yourself there?Business Owner Enjoying Following-UP

IMAGINE that every event you attend is filled to the brim with prospects – new clients, potential referral partners, and people who can’t wait to become paying customers.

You leave the event with stacks of business cards – and you look forward to following up with all those hot leads.

If you’re like most small business owners…

This is the point where the dream can quickly become a nightmare: [Read more…]

How Much NOT Following Up Is Costing You – And How To Fix It

Marketing design.We have the best of intentions to follow-up on interest in our business. As well we should, because the fortune we want to make is in the follow-up.

The people we meet when we’re out networking, speaking or who are referred to us represent thousands, tens of thousands, maybe even hundreds of thousands of dollars in revenue for our business.

Our “best intentions” to follow-up are great, but intentions alone seldom create results.

ACTION gets you results.

The first action you want to take with a new prospect is to welcome them into your community. You can do this by introducing them to your company, the solutions you offer and inviting them to share a bit of detail about what they’re looking for.

Your next step is to use the information you’ve gathered to nurture them through your sales process.

And you’ll continue nurturing them along until they:

  • Purchase from you, or…
  • Leave your community

Sounds simple, right?

But how can you do this when you’re short on time and have dozens, or perhaps hundreds of people to keep up with?

It’s simple. You set up automated messages (aka “autoresponders”) to do the work for you.

An autoresponder series is a set of email messages you write once, and set up to send automatically to a new prospect when they join your community.

Here’s an example of how this works:   [Read more…]

How To Go Offline And Still Grow Your Email List

Engagement Matters Episode 29: When making connections with people, what is better than a face to face encounter? When you attend live events, be sure to use the experience as an email list building opportunity. Learn how you can grow your subscriber list by having an active share at live events.

Engagement Matters 03: Creating A Referral Based Business

Who can you invite to a join your referral circle? Focus on individuals whom you know, like and trust, as well who offer a product or service complementary to your own.

Invite them to schedule a regular meeting and let them know you want to learn more about their business so you can send them high-quality referrals and vice-versa.

Got questions? Share them below and let’s discuss!

How to Network and Close The Sale

Networking to generate leads for your small business is a highly lucrative strategy IF you implement the 4 tips I mention in this video. Learn how to engage your prospective client and close the deal with ease!

If you haven’t already done so NOW is the time to sit down and map out your marketing strategy for 2014, including how you’ll leverage the networking opportunities you have to attract new clients and increase your revenue.

Pick up your copy of our “Create Your Money Map” toolkit and use our paint-by-numbers system to create a simple marketing plan you can implement with ease!

How to Earn While You Learn

Live events can be a great way to boost your business… if you work them correctly!

I learned this valuable lesson in a mighty way when I attended my first large event in 2006. I was a new business owner and didn’t know what to expect. I was also REALLY intimidated by the price tag… $1,500 for a 3-day online marketing workshop. But I stepped up because I needed to learn the skills that were being taught there and I knew investing in myself was the best investment I could make.

The 3 days I spent in LA and the $1,500 I charged to my credit card completely transformed my business. I raised my prices by 67%, walked away with 2 new clients, and gained a highly sought after skill set that had us double our revenue and cross the six-figure mark in only our 2nd year of operation.

Ever since then, I make it a point to attend 2-3 large events each year and I always, ALWAYS walk away with new clients and a boost in revenue. Want to replicate these results in your business? Here is the formula I follow each and every time. Read more about How to Earn While You Learn

How to Network for Partners, Clients and Dollars

Let’s face it. Most folks go to a networking event hoping to close new business. Is that the case with you?

If so, then you need a plan to make this happen. Simply showing up and collecting a few business cards is NOT going to create new money in your business.

Understand, networking is not about “working the room,” your elevator speech or closing a new deal on the spot. It’s about connecting and building relationships. Sure you can engage with prospective clients at an event, but you should also be on the look out for people you can collaborate with, share ideas with, partner with and learn from. The more you focus on building solid relationships and how you can help others, the more profitable your networking efforts will be. Read more about How to Network Partners, Clients and Dollars

Easy “Keep In Touch” Strategies for Busy Entrepreneurs

One of the most powerful “secrets” to success is networking.

It’s behind the biggest successes in almost any arena.

The fact is that no one succeeds in a bubble or alone.

People succeed because they are connected in their industry or niche.

Are you connected in your niche?

Do you know how to keep those connections strong and valuable to you and the people in your network?

Watch this 4:05 minute video to discover some easy strategies that busy entrepreneurs can use to keep it touch with their network…


Uncovering “Hidden” Profits In Your Business

Every (and I do mean EVERY) business – including yours – has the potential to be immediately more profitable. Unfortunately, many times we are unable to see the opportunities in front of us because we buried in the minutia of our daily task list.

So how do you dig out the hidden treasure in your business? How do you tap into those “well… duh!” opportunities that are right in front of you?

Here are a few areas of business to investigate: Read more about Uncovering “Hidden” Profits In Your Business