You’ve just returned from a killer networking event. You mingled like a boss, rubbed some pretty impressive elbows, shared your vision and walked away with a pocket full of business cards.
Networking is a powerful tool for marketing your business. Why? Because it involves relationship building, which is the key to driving ongoing success. In fact, 95% of professionals feel that face-to-face meetings are essential for developing and fostering long-term business relationships.
That first meeting is really just the tip of the iceberg. It’s the work you put in after the fact – that is, taking the appropriate steps to follow-up, stay connected and really start nurturing those relationships – that really gets results.
Easier said than done, right? Not necessarily. Think you’re too busy? [Read more…]