How to Follow Up With Prospects (Even When You’re Insanely Busy)

Can you see yourself there?Business Owner Enjoying Following-UP

IMAGINE that every event you attend is filled to the brim with prospects – new clients, potential referral partners, and people who can’t wait to become paying customers.

You leave the event with stacks of business cards – and you look forward to following up with all those hot leads.

If you’re like most small business owners…

This is the point where the dream can quickly become a nightmare: [Read more…]

5 Quickie Marketing Hacks for Busy Entrepreneurs



Staying on top of your marketing is a MUST DO if you want to enhance customer relationships and drive sales.

But how in the world do you find the time to create something really great?

The truth is that you don’t need more time to market your business. You simply need to spend the time you do have (however small) in a more strategic way.

Here are 5 quick, easy ways to stay in touch with your audience and generate consistent sales using content marketing:    [Read more…]

How Much NOT Following Up Is Costing You – And How To Fix It

Marketing design.We have the best of intentions to follow-up on interest in our business. As well we should, because the fortune we want to make is in the follow-up.

The people we meet when we’re out networking, speaking or who are referred to us represent thousands, tens of thousands, maybe even hundreds of thousands of dollars in revenue for our business.

Our “best intentions” to follow-up are great, but intentions alone seldom create results.

ACTION gets you results.

The first action you want to take with a new prospect is to welcome them into your community. You can do this by introducing them to your company, the solutions you offer and inviting them to share a bit of detail about what they’re looking for.

Your next step is to use the information you’ve gathered to nurture them through your sales process.

And you’ll continue nurturing them along until they:

  • Purchase from you, or…
  • Leave your community

Sounds simple, right?

But how can you do this when you’re short on time and have dozens, or perhaps hundreds of people to keep up with?

It’s simple. You set up automated messages (aka “autoresponders”) to do the work for you.

An autoresponder series is a set of email messages you write once, and set up to send automatically to a new prospect when they join your community.

Here’s an example of how this works:   [Read more…]

8,600+ views, 1,300+ shares and 96 comments in 48 hours!

Check this out:

6/23/14 - LinkedIn - Screen Shot

This past Saturday, one of our team members posted a recent article of mine on LinkedIn. Inless than 48 hours, that article generated:     [Read more…]

How to Network and Close The Sale

Networking to generate leads for your small business is a highly lucrative strategy IF you implement the 4 tips I mention in this video. Learn how to engage your prospective client and close the deal with ease!

If you haven’t already done so NOW is the time to sit down and map out your marketing strategy for 2014, including how you’ll leverage the networking opportunities you have to attract new clients and increase your revenue.

Pick up your copy of our “Create Your Money Map” toolkit and use our paint-by-numbers system to create a simple marketing plan you can implement with ease!

How to Know EXACTLY What to Do to Grow Your Business

Go to for access to my “paint by numbers” system for creating a simple checklist to achieve your goals.

Simple SEO Strategies That REALLY Work (Infographic)

Search Engine Optimization, aka SEO, is a marketing strategy that often eludes busy professionals like you and me. Yes, we know we need to pay attention to it. But it seems overly technical, time consuming and confusing to figure it out all out.

Not to mention the fact that the big search engines like Google (which is the only one you should really pay any attention to) change their formulas constantly, so keeping up with what works and what isn’t working could easily be a full time job.

I don’t know about you, but I don’t have that kind of time. I’m pretty sure you don’t either. Thus, in order to make sure our websites are well optimized and doing their job (which is bringing us pre-qualified leads and helping us convert those leads to clients), we need a simple strategy that we can implement consistently and that won’t be overly affected by whatever changes Google decides to make next.

Read more about Simple SEO Strategies That REALLY Work (Infographic)

How to Stand Out From Your “Competitors” Online – SSM “Take 10″ Episode #3


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Blogging about your business is an excellent way to drive traffic to your website and attract high-quality leads. You can get even more mileage out of your blog posts, and create massive online visibility for your work, by re-purposing your content into other formats. This strategy will have you showing up EVERYWHERE and standing heads taller than your “competitors” (I prefer to think of them as colleagues) when a prospect goes online looking for the solutions you have to offer. Click on the play button above to listen in as Denise Wakeman, Founder of The Blog Squad, explains how! [Read more…]

SSM “Take 10″ Episode #2 – How to Enroll More Clients & Increase Your Profits

In today’s episode I’m featuring a simple tip you can implement TODAY to help you close more sales and increase your profits. Check it out!


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Organization is the key to more clients!

Did you know that when you fail to follow up with a client, you’re leaving money on the table? Developing an organized and focused system for following up with leads and clients is the most surefire way to grow your business.

Stop leaving money on the table! In this week’s “Take 10” I spoke with Certified Professional Organizer Joshua Zerkel. As founder of Customized Living Solutions, he’s an expert at developing system that small business owners can use to increase their profits.

In this training episode, he offered some great tips for developing a system for tracking and following up with clients. When you apply these steps, you’ll enroll more clients, increase your confidence and feel more in control of your business.

Here are the highlights from today’s Smart Simple Marketing “Take 10” with Joshua Zerkel:      [Read more…]