But, how can you convey that love to your prospects in a way that not only piques their interest, but also makes them take action and become a paying customer?
It’s all about marketing and promotions. That is, the work you put into raise awareness about your brand, increase demand for your product or services and boost sales.
The problem is, there are literally dozens of different promotional strategies being applied by businesses. How can you know which ones would get you the biggest return on your investment?
There’s no magic formula or perfect answer. There are, however, six core strategies that have been proven to be highly effective, regardless of the industry. [Read more…]