3 Easy Steps To Creating Predictable Revenue In Your Business

Image Predictable RevenueYou are very familiar with that feeling…

Think back to two different time periods in your business.

#1 – The time when business was dried up and producing ZERO revenue

and…

#2 – The time when your cup runneth over with too many clients and more income than you could handle

When your business is going well, you have that feeling of being on top of the world, like in the movie Scarface when after a hard day at work, Scarface looked up into the sky and read the blimp which flashed, “The World Is Yours. . .” [Read more…]

7 Reasons to Use “Set It and Forget It” Marketing

It’s possible that you are too busy…

Too busy running your business to effectively market and grow your business?

If marketing feels like an afterthought and if you find yourself scrambling at the last minute to create compelling marketing campaigns…

You are in the right place!

There’s a new marketing game in town, and it will solve the previously mentioned problems and then some.

Here is the solution dropped right in your lap…      [Read more…]

5 Digital Marketing Trends That Work Wonders for Small Business

Smart Simple Marketing - Small Business TrendsIt’s tough to keep up with digital marketing trends, isn’t it?

Every day there seems to be a new “must-have” app, new software programs, and new ideas about how to use digital tools to drive profits and win customers.

A lot of these trends come and go, while others become staples of any solid small business marketing strategy.

So how do you know what to pay attention to, and what to ignore? And how can you tell the difference between fly-by-night trends and new techniques that will really give your business a major boost over time?
[Read more…]

5 Quickie Marketing Hacks for Busy Entrepreneurs

 

5quick‘ndirtymarketinghacks

Staying on top of your marketing is a MUST DO if you want to enhance customer relationships and drive sales.

But how in the world do you find the time to create something really great?

The truth is that you don’t need more time to market your business. You simply need to spend the time you do have (however small) in a more strategic way.

Here are 5 quick, easy ways to stay in touch with your audience and generate consistent sales using content marketing:    [Read more…]

FREE Template – Dazzle Your Email List EVEN WHEN You Haven’t Written To Them In Months

Just say "thank you" to reactivate your listAt some point in your life you’ve had that “friend” who you only hear from when they need something from you. Usually, your love and affinity for that person helps you overlook their annoying habit of showing up with a request in hand. But wouldn’t you really love it if they’d be a bit more considerate and interested in you and what’s going on in your life?

At the same time, you likely have also had that friend that goes out of their way to stay in touch with you, is genuinely interested in what’s happening in your life and is always there to support you when you need them.

If I were to survey your target market (audience, client base, whatever you want to call them) would they consider your business:     [Read more…]

How to Get REAL Results Using Social Media To Market Your Business

social media marketingDo you have a love / hate relationship with social media?

You love how fun and easy it is to connect with family and friends. You have fun discovering and sharing new brands.

But when it comes using social media to market your business, you struggle to figure out how to get paying customers and real results.

Here are 5 proven tips to help you get a return on the time and effort you spend on social media marketing:      [Read more…]

5 Ways to Stay Organized and Be More Productive With Your Marketing

Marketing ProductivityIt’s not easy to stay organized and be productive when you’re running a small business. Chances are you spend most of your day wearing different hats, taking meetings and calls, dealing with clients and customers, putting out fires – you know, running your business.

No wonder marketing so often ends up an afterthought – the thing you do when you miraculously find a bit of extra time, or when a slump in sales necessitates swift action.

But what if you could not only get organized, but actually stay organized long enough to reap the benefits of increased productivity? What if you could establish some best practices today, for increased sales tomorrow?

While it may seem overwhelming, it’s not as hard as it looks. Here are 5 simple ways you can stay organized and be more productive with your marketing: Read more about 5 Ways to Stay Organized and Be More Productive With Your Marketing

Why Planning Is The Most Important Step In Your Website Design Journey

Young woman feels guilty and sorry for situationYou would think that getting a website that works would be as easy as finding a designer you like, telling them what you want and badabing badaboom you have a client magnet! Unfortunately that’s not the case.

The problem is that most small business owners take a “looks” approach when they start their website design.

They pick the colors, they have a vision for ideas that they want to convey with imagery, and they have some ideas for sweet doohickies that will make it all cutting edge… and that’s it.

What they’re missing is the functionality and strategy that needs to go into their design.

It’s kind of like hiring a contractor to build you your dream house. You tell them the colors, the finishes, the number of rooms, and that you really really want a hot tub in the back. He shows you some pictures of what he’s going to build, you oooh and ahhh, and tada he builds you a house!

But when you move in, things aren’t so ducky. Sure everything looks pretty, but your front door opens into the bedroom, the hallways look more like some kind of maze, and you don’t have enough room for any of your furniture.

In short, it’s just not functional. When visitors come they’ll initially be impressed by the curb appeal, but when they get into the house they won’t know what to do with themselves.

Just like a house, your website needs to have a strategic plan behind it before you build.

Creating that strategic plan can be tough for busy entrepreneurs because even though you understand your customers and have great services, you are probably not a web strategy expert (unless that’s your specialty). And what you think might be logical (just like your contractor thought), actually doesn’t translate into something functional that’s going to bring you results.

So how do you create a winning plan for your website?

On Thursday January 29th at 11am PST / 2pm EST I’ll be hosting a FREE webinar with my friend and colleague Holly Chantal of The Land of Brand® where she’ll be showing us exactly how to plan a website that attracts your ideal prospects and engages them right away.

Register NOW to join us:

012915 - SSM - JV - Holly Chantal - Webinar - Image 1

How to Get New Clients…When You Didn’t Follow Up Like You Should Have

It’s happened to the best of us. You had a hot lead, right in the palm of your hand and you dropped the ball.

All is not lost! Here’s how to re-capture the opportunity and turn a mis-step into a win!

10-20-16-blog-post-download

5 Simple Steps To More Clients Within 90 Days

Problem: “I don’t have enough clients”

Solution:

Paying clients are the lifeblood of your business. When you are faced with the fact that your client load isn’t what you’d like it to be, the first reaction might be to panic.

Instead of allowing fear to paralyze you, use your energy to take these five simple action steps:

  1. Commit to focusing on JUST client attraction for a period of 90 days – This means ALL of your marketing is solely focused on getting clients. Not working on increasing your Twitter followers. Not showing up at your local community chamber of commerce event “just because”. Not sending out random emails to your list.

 EVERYTHING you do needs to be focused on getting new clients in the door.

  1. Decide on whom you’re going to target – You can’t be all things to all people, especially if your goal is to enroll a few new clients over the next 90 days. Choose ONE target market and get clear on whom within that target market is your ideal client. (Our toolkit can help you: “5 Simple Steps to More Clients, More Visibility and More Freedom”.)

Since you don’t have the same marketing budget as Nike, you need to be CRYSTAL clear on who your perfect client is so you can spend your time, money and energy wisely. Get as specific as possible – write down a complete persona with your client’s age, gender, family structure, job, needs, personality traits, problems, goals and preferences. The more specific you are, the easier it’s going to be to find and engage the exact people you want to business with.

NOTE: Choosing your target market and creating an ideal client profile does NOT lock you into one type of client for forever. This also does NOT mean you say no to prospective clients who don’t exactly meet your ideal client profile. Choosing a target market and focusing your marketing on a specific ideal client profile will help you to get better results, in less time, with less effort.

  1. Choose specific marketing strategies to meet your goal – Depending on how long you’ve been in business and who you are targeting, you want to focus on 2-3 specific marketing strategies that will connect you with prospective clients.You’ll get much better results if you consistently focus on 2-3 key strategies (i.e. networking directly with your target market, following up with past clients, buying leads pay-per-click ads, etc.) than spreading yourself too thin and too wide.

Where is your ideal client already “hanging out” online and offline? THAT is where you need to focus your marketing efforts.

  1. Be consistent – Marketing to get clients does NOT work when done haphazardly. If you don’t have enough clients that means you have plenty of time to focus on marketing.Choose a dedicated time each workday and invest that, preferably at the start of your day, in taking action on the 2-3 marketing strategies you’ve chosen.

Don’t leave this to chance. Book an appointment with yourself on your calendar, take that appointment seriously and follow-through. Your business and your bank account will thank you.

  1. Track, track, track! – As you start taking action on your marketing plan, you’ll see what’s working and what’s not. Track every detail – email opens, click through rates, the email inquiries you receive, which prospects convert to clients and what they buy.The more information you collect within a 90 day period – the LESS work you’ll have to the following quarter. During the following quarter you can then simply focus on what worked and keep getting the same, if not better results.

You can completely transform your business within the next 90 days. I’ve done. I’ve helped countless clients do it. And you can do it too.

Don’t stay stuck in a place of fear and overwhelm. Just take the first step and keep looking for solutions.

You’ll be amazed at what kind of results you can create with a little focus and consistency.

%225-simple-steps%22-cta