6 Core Marketing Strategies Guaranteed to Attract Clients for Small Businesses

Top performing marketing strategies for small businessesWithout question, you love your business.

But, how can you convey that love to your prospects in a way that not only piques their interest, but also makes them take action and become a paying customer?

It’s all about marketing and promotions. That is, the work you put into raise awareness about your brand, increase demand for your product or services and boost sales.

The problem is, there are literally dozens of different promotional strategies being applied by businesses. How can you know which ones would get you the biggest return on your investment?

There’s no magic formula or perfect answer. There are, however, six core strategies that have been proven to be highly effective, regardless of the industry.       [Continue reading]

3 Easy Steps To Creating Predictable Revenue In Your Business

Image Predictable RevenueYou are very familiar with that feeling…

Think back to two different time periods in your business.

#1 – The time when business was dried up and producing ZERO revenue

and…

#2 – The time when your cup runneth over with too many clients and more income than you could handle

When your business is going well, you have that feeling of being on top of the world, like in the movie Scarface when after a hard day at work, Scarface looked up into the sky and read the blimp which flashed, “The World Is Yours. . .” [Continue reading]

How to Follow Up with Prospective Customers and Referral Partners After an Event

Successful african woman working in her small office with laptop

Picture this… You’ve just returned from a killer networking event. You mingled like a boss, rubbed some pretty impressive elbows, shared your vision and walked away with a pocket full of business cards. Now what? Networking is a powerful … [Continue reading]

How to Follow Up With Prospects (Even When You’re Insanely Busy)

Female Designer Using Laptop At Desk In Modern Office

Can you see yourself there? IMAGINE that every event you attend is filled to the brim with prospects – new clients, potential referral partners, and people who can’t wait to become paying customers. You leave the event with stacks of business … [Continue reading]

7 Reasons to Use “Set It and Forget It” Marketing

Happy woman at cafe using laptop

It’s possible that you are too busy… Too busy running your business to effectively market and grow your business? If marketing feels like an afterthought and if you find yourself scrambling at the last minute to create compelling marketing … [Continue reading]

Why Smart Simple Marketing Went Missing and How You Can Use Our Example To Grow Your Business [FREE DOWNLOAD]

Wil & Sydni at Eiffel Tour

You are going to discover an important secret… It’s a secret that many small business owners ignore, but so desperately NEED. (I want to lead you from the group of “ignor-ers”. So keep reading.) Intentionally, Smart Simple Marketing … [Continue reading]

Facebook Live to Help Boost B2B Profit

Happy young man taking a selfie.

Originally published at Hoovers.com Like every other trend in digital marketing, video marketing is constantly shifting and evolving. If you’re just hopping on the video bandwagon, don’t worry – you’re not too late to take advantage of all this … [Continue reading]

Trans-Pacific Partnership (TPP): 5 Things Small Business Owners Should Know

Originally published on B2B.DnB.com The Trans-Pacific Partnership (TPP) is a massive trade agreement that impacts over 40% of the world’s economy. It aims to boost trade between a dozen nations around the world, all of whom are committed to … [Continue reading]

How Going Green Can Win You Contracts, Clients, and Working Capital

Waste separate collection and recycling in the workplace

Originally published on B2B.DnB.com What if you could reduce your carbon footprint, make a positive impact in the world, and snag the attention of venture capitalists while you’re at it? No, it’s not a dream come true. It’s one of the latest … [Continue reading]

How to Start Outsourcing Small Business Tasks in 5 Easy Steps

Bussinessman is receiving documentation from his client

Originally published on B2B.DnB.com In the small business world, outsourcing is the process of hiring contractors to manage areas of your business you would otherwise do yourself. While the mainstream media tends to draw associations between … [Continue reading]