Archives for September 2014

How To Get Customers To Do What You BOTH Want

Engagement Matters Episode 36: Consumers want to gobble up all of the valuable resources that you provide for them. The method for delivering these resources is irrelevant. What is important, however, is that you help them to take the next best step that will guide them to solve a pressing problem or accomplish an important goal.

To lead customers in the right direction, you will ALWAYS need to give a CLEAR CALL TO ACTION.

Here is an example: Click HERE to download your FREE checklist “35 Ways To Get Clients Now”!

3 Simple Marketing Tools for Absolutely Any Budget

Marketing TacticsMany entrepreneurs think the best marketing tactics cost a fortune and require budgets of thousands per month.

The truth is that any small business owner with any budget can implement the following 3 marketing tactics with hardly any financial investment.

The best part? These tactics are not only cost-effective, they’re the most effective ways to generate new business and keep current customers coming back.

  1. Increase “word-of-mouth” referrals

    It’s an old adage for a reason: there really is no better marketing than word-of-mouth.

    You can encourage word-of-mouth marketing by giving your customers incentives to share your brand with their friends and families.

    A few examples of this include

    • “Refer a friend to my class, and when they sign up I’ll send you a check for $25!”
    • “For every referral that generates $100+, you’ll earn a free 90-minute massage session” ($125 value)
    • “Refer a friend and get 30% off your next session!”

    Notice that there is no out of pocket expense to you in any of these cases. The current customer wins big by getting a great deal or discount, and you win big by gaining a new (hopefully lifetime) customer.

  1. Build your customer base with (free or cheap) email marketing

    When you have a strong, active email list, sending a single email can do more for your bottom line than spending hundreds on advertising.

    The best part? It doesn’t cost a dime to start building your email list. You can create a free email capture form with sites like, and begin marketing to your captured leads using Constant Contact (starting at $20/month).

    With such a low-cost investment of both time and money, it’s pretty amazing that email marketing remains one of the top tools in your marketing arsenal.

  1. Create and publish consistent content

    Consistency is one area where many small business owners and solopreneurs fall flat.

    Publishing consistent content on your blog and regularly emailing your list keeps your brand at the forefront of customers’ minds.

    That way, when they’re ready to buy, yours is the first business they’ll think of.

    Being consistent with your marketing tactics means….

    • Publishing blog posts on the same day or days each week
    • Shooting, editing and posting Youtube videos every week or month
    • Emailing your list regularly based on the tested frequency that works best for your brand and niche.

    The key thing is to consistently market your brand and then test the results.

    For instance, if emailing on Tuesdays and Fridays isn’t working, try switching to Mondays and Thursdays.

    Whatever you do, do it often, and always test to make sure your efforts are gaining the desired results.

Encouraging referrals, building your email list, and being consistent are 3 (practically) free marketing tactics that will give your brand a huge boost in terms of exposure and increased conversions.

Do you use all 3 marketing tactics in your current business?

If you’re missing one, what’s been holding you back?

Share your thoughts here on the blog!

Top 7 Ways to Convert Prospects to Clients with Great Content

Content Marketing Trends That Generate Revenue Content marketing has been the industry’s hottest buzz phrase for the past several years, but what does “content marketing” really mean?

In short, it refers to the creation and distribution of great content that is either written, visual, or audio. Sharing your brand’s message via content marketing could mean:

  • Articles
  • Whitepapers
  • eBooks
  • Blogging
  • Video creation
  • Podcasting
  • Repurposing blogs into eBooks
  • So much more!

Here are 7 best practices to keep in mind when focusing on content marketing.

1.   Don’t forget about quality control

Content marketing is all about the quality of your content. Instead of churning out 7 so-so blog posts per week, it’s better to write 1 or 2 really stellar articles that offer value to the reader.

When you only publish top-notch content, it reinforces your stature and expertise in the reader’s mind, and makes them trust you enough to purchase your product or service.

2.  Write for a specific person or target market

Once you understand the importance of quality in content marketing, you then must decide who you’re writing for.

Each blog post, video, or podcast you create should be  targeting a specific member or members of your target market.

Remember, when you try to appeal to everyone, you end up appealing to no one!

3.  Make your content matter

At this point, you have high-quality content that’s geared toward a specific group you’re targeting.

So how can you further connect with your reader (or viewer) and keep them coming back for more?

Make sure the content matters to them. In other words, your content should solve a specific problem or address a particular pain point your target market is struggling with right now.

4.  Stay up-to-date on industry trends

When you do a Google search, are you more likely to click on a result dated 2012 or 2014?

Make sure your content is not only recently published, but up-to-date on the latest trends and news in your industry.

Fresh news and cutting-edge insights will make your website the go-to place for what matters most in your niche.

5.  Get social

Make your content easy to share by adding calls to action (CTA) and social sharing icons on your blog posts, podcasts, and videos. In addition to built-in social buttons on your website, feel free to ask for social shares right within the content itself.

6.  Make it easy to read

Think about the reader’s experience of consuming your content. What does the reader see, hear and feel when they come to your website? What do you want them to remember most about the time they spend with your brand?

Blogs that are easy to read and videos that render quickly and beautifully are far more likely to get shared and earn more followers.

7.  Track your results

Following all of the above will mean nothing if you don’t track your results. Be sure to check your Google Analytics and see how each particular piece of content ranks.

If an article or topic drives more traffic and conversions than anything else, you may want to begin creating more and more of that type of content.

After all, every click is your reader telling you exactly what they’d like to see more of on your site!

Will your next conversion masterpiece be in written, visual or audio format? You choose what is best for your audience. By doing more of what your audience loves, you will position your business as THE solution your audience needs. Implement the tips above and you will be well on your way to leveraging content marketing to create more revenue for your company.

Need to improve the results of your content marketing program and turn your expertise into dollars? Schedule a private 45-minute Profit Breakthrough session with us NOW and we’ll help you map out a simple plan for success!

3 Email Marketing Debates Even Top Marketers Can’t Agree On

email marketing debatesGetting a straight answer when it comes to email marketing can feel like to trying to solicit tax advice from a four year-old. How the heck are you supposed to know who’s wrong, who’s right, what works, and what doesn’t when it comes to your email marketing?

If you take a quick look online, you’ll quickly stumble upon expert debates on the topic. One marketing guru swears by long emails packed with information, while another insists upon “short and sweet” emails to increase conversions.

Still other marketing experts debate about media – whether or not to include photos and videos in your email marketing, whether you should send plain text or HTML emails, and so on.

Here are a few of the biggest debates in email marketing today, and which side of the fence you should fall on when it comes to marketing your business via email. Read more about 3 Email Marketing Debates Even Top Marketers Can’t Agree On

Why does Hosting Live Events Boost Engagement and Influence?

Engagement Matters Episode 35: How do you feel when you attend a live event hosted by one of your mentors? Aren’t you thrilled to see them in person and to watch them solve problems right before you? You can be that mentor by hosting your own live events. Doing so deepens your engagement and influence with the audience that you serve.

Join us live:

Unlocking the Secrets of Your Email Stats

business woman - growth and success graphYou craft an awesome email blast. Your subject line couldn’t be better. You click send.

And then you check your email stats.

With all of those numbers and percentages, where should you even begin?

If you log in to the back end of your email program, whether it’s Aweber or Constant Contact or Infusionsoft, you’re faced with a variety of different numbers and statistics.

When selecting your most recently-sent email blast, you’ll be able to see your

• Open rates
• Bounces
• Clicks
• Opt-out’s
• Complaints

Once you have this information, what are you supposed to do with it? Read more about Unlocking the Secrets of Your Email Stats