Engagement Matters Episode 36: Consumers want to gobble up all of the valuable resources that you provide for them. The method for delivering these resources is irrelevant. What is important, however, is that you help them to take the next best step that will guide them to solve a pressing problem … [Read more...]
Archives for September 2014
3 Simple Marketing Tools for Absolutely Any Budget
Many entrepreneurs think the best marketing tactics cost a fortune and require budgets of thousands per month. The truth is that any small business owner with any budget can implement the following 3 marketing tactics with hardly any financial investment. The best part? These tactics are not … [Read more...]
Top 7 Ways to Convert Prospects to Clients with Great Content
Content marketing has been the industry's hottest buzz phrase for the past several years, but what does "content marketing" really mean? In short, it refers to the creation and distribution of great content that is either written, visual, or audio. Sharing your brand's message via content … [Read more...]
3 Email Marketing Debates Even Top Marketers Can’t Agree On
Getting a straight answer when it comes to email marketing can feel like to trying to solicit tax advice from a four year-old. How the heck are you supposed to know who's wrong, who's right, what works, and what doesn't when it comes to your email marketing? If you take a quick look online, … [Read more...]
Why does Hosting Live Events Boost Engagement and Influence?
Engagement Matters Episode 35: How do you feel when you attend a live event hosted by one of your mentors? Aren't you thrilled to see them in person and to watch them solve problems right before you? You can be that mentor by hosting your own live events. Doing so deepens your engagement and … [Read more...]
Unlocking the Secrets of Your Email Stats
You craft an awesome email blast. Your subject line couldn’t be better. You click send. And then you check your email stats. With all of those numbers and percentages, where should you even begin? If you log in to the back end of your email program, whether it’s Aweber or Constant Contact … [Read more...]