Archives for May 2014

Engagement Matters 22: Bridge the Gap for Your Prospects in 3 Ways

You are the expert that your prospects are eagerly searching for. This is true because your company was started because there was a need in the marketplace for the solutions that you offer.

Now, all you need to do is bridge the gap between the problems that your prospects struggle with and the products or services that you have created for them. They need you! Learn how to bridge the gap by watching this video.

5 Tips to Increase Your Email Deliverability

Guest Article By Ryan Pinkham, Constant Contact

stand outYou put a lot of work into creating your email campaigns each month.

The last thing you want is to have your email flagged as spam, and not be seen by the audience you’re trying to reach.

If you’re a Constant Contact customer, you’re in luck! We do most of the heavy lifting to make sure your emails get where they need to go.

But there are also steps you can take to keep spam reports low and make sure your newsletters and announcements get delivered.

Here are 5 tips to keep in mind: Read more about 5 Tips to Increase Your Email Deliverability

Engagement Matters 21: How to Fill Your Money Pit by Following Up with Prospects

You can create an amazing referral based business if you add a follow up system to your marketing strategy. If you are not doing a great job at keeping your promises that you have made to your prospects, take a look at this video post. Start taking steps in the right direction to keep your marketing funnel full of leads, prospects, clients and income.

Video Case Study – How to Turn Your Ideal Client Profile Into Tens of Thousands of Dollars

Jill Addison, online video expert, has been following Smart Simple Marketing for some time and eagerly looks forward to each weekly article we publish.

Watch as she shares how one of our articles clarified the concept of how to identify your ideal client profile and how she has turned that profile into tens of thousands of dollars in new revenue for her business!

Jill’s experience highlights two very important things:

  1. Regularly publishing high quality content is one of the best ways to build credibility, create visibility and attract raving fans to your business. It creates a win-win for everyone involved!
  1. Learning is great, but DOING is what gets results. Jill isn’t making more money in her business just because of what she learned. She’s making more money because she is TAKING ACTION on what she learned! Action creates results and revenue!

If you have a success story like Jill about how you’ve gotten great results in your business because of implementing one of our tips, we’d love to hear about it! Please share a few details by leaving a comment below.

Engagement Matters 20: The Fortune is in the Follow Up

Heck yeah you are busy! One thing that you can never be too busy to do is Follow Up on leads, prospects and referral partners. What will happen if you fail to Follow Up? Soon, your busy life will no longer be busy at all. Your business will dry up. We have an easy Follow Up system that is designed for business owners who are lazy, disorganized or just plain forgetful.

Get More Clients and More Referrals With A Lazy Email Newsletter


stand outYou see the need to stay in touch with your clients, prospects and supporters. You likely have great intentions of doing so.

But for some reason, getting your newsletter out the door consistently just isn’t happening. You might be time crunched (but who isn’t), don’t have a clue what to write about (I’ve been there) or maybe just struggle to finish the projects you start.

The good news is, it’s not that difficult to put a newsletter together and it can actually be fun! Especially if you take the lazy way out!

Here’s how to do it: Read more about Get Better Results With Less Time And Effort With A Lazy Email Newsletter

Engagement Matters 19: Use These 3 Steps To Maximize Your Speaking Gigs

Public speakers: If you make sales offers when you speak in front of an audience, are you also making sales on the back end? Serve more people by implementing the strategies discussed in this video. By putting the proper systems in place you can maximize your speaking gigs.