These days, you never know how a new customer will hear about your business.
It can be at a crowded industry event with 2,000 people, or it can be in a small café during a conversation between friends. It can also happen online — whether that’s through a post on Facebook, a question on Twitter, or a photo shared on Instagram.
Oftentimes, people won’t be searching for your business when they find you. Typically, they will be looking for a specific solution.
Think about how you actually search for products and services online. You might type something into your browser like this: Read more about How to Prepare Your Business for Being Discovered by New Customers