Archives for November 2013

5 Content Marketing Strategies That Get You Clients

There are likely tens of thousands of people who need the solutions that you provide. It is up to you to make sure that they receive your information in a way that is going to produce the greatest results in the least amount of time. Content marketing is the way to create lasting relationships with your target market. Here are 5 ways to use content marketing to get more clients now:

In-Person Events – When prospects have the opportunity to connect with you face-to-face, you can build that all-important “know-like-trust” factor at lightning speed. Plus the event gives you the opportunity to extend an invitation to continue with what the audience has learned by working with you directly. To host your own event, you simply need a topic, a date/time and a marketing plan to invite your audience. Read more about 5 Content Marketing Strategies That Get You Clients

Effectively Marketing Your Business Even When You’re Disorganized (VIDEO)

If being disorganized is standing between you and marketing your small business to increase your revenue, these 3 simple tips will help turn your mess into success.

Watch as I share proven insights tailored to the busy entrepreneur!

9 Ways to Use Email to Boost Your Revenue NOW

Did you know that…

  • 91% of consumers reported checking their email at least once a day. (ExactTarget)
  • 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)
  • For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)

What this means is that using email to connect with, educate and engage your audience is a GREAT way to increase your revenue.

The statistics speak for themselves. Email campaigns need to be an ongoing part of your marketing mix. Read more about 9 Ways to Use Email to Boost Your Revenue NOW

Book Review: “Organize Now! Think & Live Clutter Free”

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I talk with entrepreneurs everyday who are struggling to make progress in their business because they are standing in their own way. I can relate because I love structure and organization, but don’t care much for rules. I really struggle with routines and I love spontaneity. It makes for a fun, interesting and sometimes challenging life. Especially when it comes to my business.

As we get ready to embark on a new year, I’ve been really looking for a resource to address this problem that was simple, practical and easy to implement.

Which is why I was THRILLED to get my hands on my friend Jennifer Ford-Berry’s new book “Organize Now! Think and Live Clutter Free: A Week-by-Week Action Plan for a Happier, Healthier Life!”

[Read more…]

5 Simple Reasons You MUST Stop Ignoring Email Marketing

As a small business, your passion for what you do and the quality of your solutions are what separate you from your competitors. When you use email marketing to stay in touch with your audience, you’ll be able to reinforce those relationships and connect with your customers in a way no one else can—every single time you hit the ‘Send’ button.

Here are 5 simple reasons why you need to implement email marketing into your profit strategy TODAY:

1. It’s affordable.

Email marketing is an inexpensive way to stretch a tight marketing budget – which is great for you because you don’t have a limitless budget! It’s also a lot less work.

Unlike direct mail, there is virtually no material or postage expense and getting a campaign out the door requires very little production on your part. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per message. Read more about 5 Simple Reasons You MUST Stop Ignoring Email Marketing

Year End Promotions Your Customers And Clients Will Love

There’s nothing small about the revenue potential of year-end (or holiday) season when it comes to small businesses.

It’s the time of year when your ideal clients are spending big, and — if you’ve got the right plan in place — primed and ready to spend with you.

As the season approaches, it’s important to identify factors that could influence your audience’s purchase decisions. Keep these trends in mind as you start this year’s planning and promotional strategy.

1. Your audience has gone mobile

Here’s a snapshot of what happened in the world of mobile this past year:

  • Smartphone usage in the U.S. increased by 50% (Kleiner Perkins)
  • The number of emails being opened on mobile increased by 330% (Litmus)
  • Tablet usage doubled in the U.S. (Pew Research Center)

Bottom Line: More people than ever are using mobile devices to make their purchase decisions. If a potential client can’t easily find and consume the information they’re looking for from their mobile device or if you send an email that doesn’t look good on a smartphone or tablet, it could cost you business. Read more about Year End Promotions Your Customers And Clients Will Love