Archives for March 2013

5 Powerful Strategies for Creating a Powerful Mindset

good jobBuilding a business is a fantastic and challenging experience.  You can wake up exhilarated to begin your day and go to bed feeling overwhelmed and frustrated.  The key to success is to maintain a positive “yes, I can do it” mindset.

Easier said than done, right?  Here are 5 keys to help you create and sustain a positive mindset so you attain the success you desire: Read more about 5 Powerful Strategies for Creating a Powerful Mindset

Turn Your Limited Time Into MORE Income

Time=money. Are you choosing to act accordingly?

Ask any entrepreneur what their main goal is and you can be sure that increasing income is at the top of the list. Let’s face it. There will always be bills to pay, saving accounts to pad, vacations to plan – you name it – and just about all of it requires money.

So what’s a busy entrepreneur to do? You do what most small business owners do. You work harder. You raise your fees, repackage your services, work more hours to bring on more clients – and find yourself overwhelmed and still underpaid.
I’ll let you in on a little secret. There is a much simpler way to increase your income. It has far less to do with working harder and everything to do with being smarter about how you spend your time. Read more about Turn Your Limited Time Into MORE Income

3 Activities That Get You More Ideal Clients

SimplifyMarketing your business serves ONE key purpose: creating awareness for the work you do and attracting ideal prospects who are looking for what you offer. With the dizzying array of marketing strategies available to you, it’s easy to think you have to do 92 different things to get results. Such is not the case. All you really need to do is this:

PLAN ~ Sure, you could approach your marketing haphazardly and in a disorganized fashion. However, you’ll find your efforts to be more fruitful and less stressful if you plan in advance what exactly you’re going to do to achieve your goal. That doesn’t mean you need to take off a week, hole up in your office and create a 50-page plan! Make this easy on yourself and keep things simple. Start your plan by asking yourself the following questions: Read more about 3 Activities That Get You More Ideal Clients

3 Keys to Successful Business Relationships That Make You Money (SSMS Episode 98)


Subscribe to Sydni's PodcastBeing successful in business has a lot to do with how well you build relationships. That all important “know, like and trust” factor is key, not just to attracting ideal clients, but also in building strong relationships with referral partners who will grow your business for you. In today’s episode, I share 3 key factors in building successful relationships that will help you and your business to prosper.

Six Easy Ways to Build REAL Business Relationships

Online marketing is by far one of the greatest resources available for spreading your message and growing your business.

Through social media, email marketing campaigns and blogging, etc., online marketing keeps you open for business 24 hours a day, 7 days a week. This allows instant communication between you and your clients and costs next to nothing compared to other marketing strategies.

Truthfully, it is easy to forget that every eyeball that reads your blog post, Facebook update or email newsletter belongs to a living, breathing, feeling human being – a person who has come to you because they have a specific problem that they want you to solve. Read more about Six Easy Ways to Build REAL Business Relationships

How To Pull NEW Clients Out Of Thin Air (SSMS Episode 97)


Subscribe to Sydni's PodcastGetting more clients for your business is easy to do if you maintain a proactive spirit and are willing to be innovative. No matter how good you are at what you do, you can’t sit back and wait for clients and new revenue to be handed to you. You’ve got to get out there and create the opportunities you’re looking for. If that sounds like an area outside of your comfort zone, listen in as I share a case study that you model, no matter how long you’ve been in business or what kind of marketing skill you have, to create the success you’re looking for.

14 Ways To Get More Facebook Shares [INFOGRAPHIC]

The whole point of having a Facebook Fan Page is to engage your target market, develop a relationship with them and showcase your products and services.

It’s not about how many “Likes” you have, it’s about how your audience responds to your posts. The goal is to solicit a response and get them to share your posts with others.

My friend Mari Smith, who has LONG been the queen of Facebook marketing, put together this great infographic to teach us 14 ways to increase engagement on Facebook. I’ll admit, we haven’t focused on Facebook as a core part of our marketing strategy, but this outline offers practical tips that I can’t ignore. Thus, we’ll be putting this into practice today! I’d love your input on what pieces you can implement and let’s stay in touch as we implement Mari’s wisdom together. You can share your thoughts by leaving a comment below!      [Read more…]