Archives for August 2012

Ready to Build a Website? Here’s What You Need

websiteWhen your website is set up correctly, and focused just right on your ideal clients, it can be a 24/7 sales and marketing tool for your business. Unfortunately, far too many small business owners are missing out on important keys that can make or break their businesses. Don’t be one of them! Having a great website is a non-negotiable in 2012! You have to have an effective, strategic online presence in order to grow your business.

Here are five key areas for your profit focused website:

  1. Your website platform.I’ve said it before and I’ll say it again – WordPress is the BEST platform for your profit focused website. It’s easy to update with new posts, even for a non-techie, and has all of the behind the scenes functions that you’ll need to get found by search engines and ideal customers alike. You can create a website with pages and posts or a more traditional blog style website.

    Be warned – there are two types of WordPress. WordPress.org is a free blogging platform that is hosted on WordPress’s site. What you’ll need for your WordPress website is the version available at WordPress.com.
    Read more about Ready to Build a Website? Here’s What You Need

REFERRALS: 3 Easy Ways to Get More Clients

You’ve heard it said, “Ask and you shall receive.” This is NEVER truer then when it comes to asking for referrals. Many spa and salon owners are hesitant to do this for a number of reasons. It might be because you are afraid of “bothering” the person you’re speaking to, because you’re worried about what they might think of you, or (gasp), because they may say no.

If that sounds familiar, I want you to think for a moment about how you would feel if someone were to ask you for a referral. If you know, like, and trust the person you’re speaking to and feel confident in their work, what would you think about them asking you for a referral to someone in your network that needed the exact solution they offer? Likely you would be happy to make an introduction. This is because you want your friends, family members and colleagues to find solutions to the challenges they face.  So, it stands to reason that people YOU ask for referrals will feel the same.

Here are my easy tips for encouraging others to send you referrals, even if you’ve never asked for one before:

  1. Get comfortable with asking for referrals.
    This means getting out of your own way. Please stop worrying about what people might think. Instead, focus your energy on the fact that you have highly valuable solutions to offer and that you are looking to connect with and help as many people as possible. Remember, marketing is simply a matter of sharing solutions with people who are already looking for them. When you approach asking for referrals from a place of giving, where you are offering to help someone else with a health or beauty challenge they are facing, you’ll feel more comfortable and the conversation will be highly effective.
  2. Who do you ask?
    Start with the clients that you are most comfortable with, who are well connected and who are interested in seeing you succeed. Also include friends and family members. Be sure to clearly explain to them exactly who you are looking to work with (your ideal client) and what exactly your benefits your clients enjoy as a result of a service they’ve purchased from you (the transformation that takes place).  “Birds of a feather flock together,” so it’s likely that they know other people who are looking for the same solutions they came to you for.
  3. How to ask for referrals.
    Don’t plan out your words too carefully – they should naturally fit into the conversations you have with your customers. Simply ask them if they know anyone else who could benefit from the services you offer, and ask them to mention you to those people. That’s all you have to do to start the ball rolling. The first few times that you ask for referrals may feel awkward to you, but soon it will become second nature. I recently asked a past client who else he knew personally that was looking to connect with ideal prospects online. He thought about it and promptly introduced me to five of his contacts!

If you do ask for a referral and the person doesn’t have someone in mind right then, what have you lost? Absolutely nothing! They have simply been given a reminder about who you serve and what you do for them.  If you ask for a referral and they do have people in mind that could benefit from working with you, what will you lose? You’ll only lose the feeling of wondering where your next client is coming from.

Either way, you have nothing to lose. Go for it! Reach out to your network and ask for their support in connecting you with ideal prospects who are already looking for your solutions.

Top 3 Most-Important Business Marketing Ideas To Know

“Old-school” business marketing ideas can still help you greatly in your quest to bring in more ideal clients to your business. In today’s post, learn about 3 ways you increase business.

Most entrepreneurs who do not currently have enough clients in their business are facing that challenge because they need to spend more time focusing on business marketing ideas than they currently do. One does not create a successful business when marketing sporadically, because they are simply not marketing enough to keep the demand up for their business. Marketing is a huge part of any business and is not something to be entered into when a business is being started and then neglected. Marketing is an ever-evolving process that is an essential part of every business. Put the top 3 business marketing ideas to work for your company today. Read more about the Top Most-Important Business Marketing Ideas to Know

How to Create A Website That Makes You Money

moneyIs your website doing all that it can to bring you new leads and build trust with your prospects? If not, you could be missing out on loads of clients who need exactly what you have to offer. With a few changes to your approach, you can turn your website into the number one tool that generates a profit for your business.

If you’re not sure where to start with your website, then look at the approach you’re using. Is your website about you or is it about your potential customers? So many business owners make the mistake of creating a self-focused website instead of a customer-focused website. It’s not about you!

Yes, it’s your business and yes, you want potential customers to like what you have to offer. But if you want to have a profit-focused website, you’ve got to put the focus on those ideal customers and their needs. Continue reading How to Create a Website That Makes You Money

5 Steps to a Client Care System for Your Spa

Did you know it costs five to seven times more money and effort to get a new client than to keep an existing one? If you want to reduce turnover in your spa and save money at the same time, you need a client care system. Building a good system and training your staff takes time upfront, but will save you money in the end.

Take these steps to build a Client Care System and you’ll improve your retention rate, increase your referrals and that every client is treated like a VIP by every member of your staff.      [Read more…]

5 Small Business Marketing Tips Every Business Owner Needs To Know

Catapult SuccessHaving an arsenal of small business marketing tips can help you catapult your business to success.

As a business owner, you should be constantly searching for small business marketing tips that can be used in your business. This will ensure that your marketing efforts are always fresh and relevant. We have collected some of the best small business marketing tips that every owner should know.

Appeal to emotions because emotion almost always wins over reason. 

In your marketing messages, whether they are print, online, video or other, appeal to the emotions of your audience. If you make your audience feel something, that feeling will certainly win out over reason. It is much easier to evoke sentiments than it is to win an argument. Read more about 5 Small Business Marketing Tips Every Business Owner Needs To Know

5 Ways to Use Your Website to Get Clients and Increase Your Income

website bullseyeYour business website can’t be successful without a plan. Before you launch, you need to have a clear and focused vision of what you want visitors to do. This way, you can create a plan for you and any service providers you hire to follow. How do you develop a plan? You start with setting goals.

Business website goals are statements about what you want visitors to do, the experience you want them to have and the accomplishments you want to achieve. Just like you can’t increase your income without a goal, you can’t build a successful website without a goal in mind.

There’s no one-size-fits-all approach to creating a business website. Your goals are going to differ based on the nature of your business, the type of marketing you’re doing and your overall business goals.

It all comes down to asking one basic question – what do you want your website to do for you?

Here are a five different common website goals that you can use in developing your own plan: Read more about 5 Ways to Use Your Website to Get Clients and Increase Your Income

Social Media Mistakes To Avoid

Social media is becoming more and more of an essential tool for spas and salons of all sizes. But unfortunately, due to the newness of the medium and a lot of accompanying misleading hype, many business owners are led astray. Either due to their own misguided social media attempts or using bad advice from inexperienced “social media experts”, businesses are making mistakes left and right.

If you’re confused by how to use social media to grow your spa or salon,  or are worried about your social media usage, make sure to avoid these three common mistakes:

Mistake #1 – Putting too much value in social media.

Putting all of your business eggs in the social media basket is never a good idea. Social media can definitely have an positive impact on your bottom line – but it’s a tool to be used in one part of your overall marketing plan. Don’t invest time in social media to the downfall of the rest of your marketing efforts. You need to incorporate social media into your overall inbound marketing strategy and make sure that it coordinates with the rest of your activities. This means having high quality, relevant content to promote, an informative, easy to navigate website to send your contacts to and a plan for following up with leads. Many spas and salons make the mistake of growing their Twitter followers or pumping up their Facebook presence and ignoring their other marketing responsibilities. Social media is important, but a small part of the overall picture – be sure to create balance in your business for best results.

Mistake #2 – Using social media haphazardly.

Social media is easy to start – spend just a few minutes signing up and you can have an account ready to go. But just because it’s easy to get started doesn’t mean that you should use it just as nonchalantly. Many business owners get a cold splash of reality when they realize that their midnight updates or inconsistent posting schedule aren’t getting them the results that they want. Don’t jump into social media without having specific goals in mind. Focusing on specific strategies to achieve your goals will keep you from getting distracted, avoiding precious time or wasting valuable financial resources. If the tool of social media is used without strategy, it won’t be very effective at all.

Mistake #3 – Focusing too much on the sale.

Consumers *choose* to be on social media networks – they don’t have to be. And they won’t follow you or look forward to your updates if you’re too focused on selling to them. Selling on social media should be a side benefit to the real goal – building a relationship with your target market. If you do nothing but pitch your products and ask people to buy your product or service, you are going to repel the very people you’re trying to attract. Balance your sales pitches with helpful information, and you’ll have a winning combination for social media.

Avoiding these social media mistakes will help to position you as a resource that your audience can trust. This will allow you to develop strong relationships that will support your revenue goals for years to come.

7 Small Business Advertising Ideas That Rock

Man with LighbulbUncover the 7 small business advertising ideas that will help you grow your business to a huge success.

Having a variety of small business advertising ideas at your fingertips is a necessity for any business owner who wants to build his business and succeed in his niche. While there are literally hundreds of ways to advertise your small business, focusing on a select few proven ideas will deliver the best results. Here are 7 quality small business advertising ideas to help you meet your goals.

Work with a Complementary Business

By working with a non-competing business on joint advertising ventures, you can reach more people and spend less for better results
Raise your prices.

While this is a tricky area, your prices may actually be holding your business back in terms of growth. If your prices are too low, your potential customers may not see your business as one of quality. Study your competitors’ prices and make a decision about any adjustments you need to make to your own fee structure. Read more about 7 Small Business Advertising Ideas That Rock

Critical Website Mistakes – Is Your Site Driving Away Clients?

Head in hands ladyYour website is the number one marketing resource for your business. But far too many small business owners aren’t using this important online real estate to its full potential. With the wrong approach, your website goes from a marketing asset to a liability.

Even if you’re not a web designer, you can follow a few basic principles (and get the right help) to make your website all that it should be. Here are five critical website mistakes that you need to fix immediately:

  1. Working with no plan.You know you need a website – but do you know why? If you’re just throwing up a few pages and hoping for the best, you’re missing out on valuable opportunities and potential clients. You have to work with a plan and decide what you want your website to do. Is it a gateway to purchasing your package or system? Is it a way to show off your credibility? Is it a platform to develop thought leadership in your industry? Its okay if it’s a little of all three, but you need to decide what you want your website to do so you can develop a cohesive plan.

Read more about Critical Website Mistakes >>