Archives for June 2012

How to Choose the Right Marketing Strategies for Your Business


What is a marketing strategy? I like to define it as “a process that allows you to concentrate your limited resources on the greatest opportunities to increase your visibility, sales and income.”

For example, let’s say you have the goal to enroll 3 new clients within the next 30 days. You should then focus your time, energy and resources ONLY on the necessary tasks that will allow you to reach that goal, and NOTHING else!

How can you ensure that your marketing plan will yield the results that you seek? By making sure to:

  • Identify the needs of your ideal client and how you’ll address them.
  • Focus on specific marketing strategies to help you achieve your goals

Identify the needs of your target market

Having a service-based business is ALL about solving the problems your target market is struggling with. To do that, you need to be clear about what they need and what you can do to eliminate their challenges.

For example, if you are a personal trainer, connect with what your prospects really need. It may be their goal to lose weight, build strength, increase flexibility or simply look better in the mirror. Read more about How to Choose the Right Marketing Strategies for Your Business

How to Set Goals That Get Results (SSMS Episode 86)


Subscribe to Sydni's PodcastYou started your business to make a great living doing the work you love. NOT to unintentionally run a non-profit organization. To ensure that you create the profitable, successful business you deserve you must set and achieve goals. For some folks this is easier said then done, so listen in as I share how you can set goals that get results. If you’d like to learn more, including my step-by-step process for implementing a SIMPLE marketing plan that makes you money, visit me at

How to Take Control of Your Time

As a busy spa or salon owner, do you feel like there’s never enough time in the day? If you’re chronically late, feeling overwhelmed and running behind, you need to take control of your time.

Careful budgeting and prioritization can help you master your schedule and find tons of extra time each day. When you pay close attention to how you’re spending your time, honor your priorities and handle changes as they come, you can make the most of each day.

  1. Start by tracking your time.Do you know where your time goes each day? Without tracking your time you can’t be sure. Although it may sound like a pain, for one week, write down everything you do each day in 15 minute increments. You’ll get a better perspective on how you’re actually using your time, vs. how you think you’re using your time. For example, you may think that your daily Twitter check ins are taking just a few minutes when in reality they are eating up two to three hours each day. That time could be spent on specific activities to help bring in new clients or generate more referrals.
  2. Get your priorities straight.There’s only so much time in each day – so you have to choose what is most important to you. Everyone has different priorities and needs. Evaluate what you absolutely must do each day and give priority to those tasks. If there’s anything that can be delegated to a staff member, do it. This way you can focus on what is absolutely essential for you to do personally.
  3. Schedule time to move forward toward your goals.Your to do list should be about more than just putting out fires and handling immediate items. You need time each day to focus on getting work done that will move you closer to your big goals. Spend a specific amount of time each day or each week working on your big picture goals. When you schedule it into your routine, you’ll actually see progress instead of wishing that you were accomplishing your long-term goals.
  4. Expect the unexpected.No schedule is set in stone. Even if you take the time to prioritize your tasks and make room for your big goals, you may find that you get off track. This is completely normal and easy to fix. Things usually take longer than you plan for. There are also unexpected interruptions that can throw off your schedule. Leave space in your routine for interruptions and schedule in some breaks. It’s important to have time for lunch, go for a walk or just take a breather. When you allow for some wiggle room, you’ll be more refreshed, focused and productive.
  5. Don’t give up!If your schedule gets totally off kilter, don’t lose heart! When you lose track of time and find yourself crunching everything in at the end of the day, just evaluate where you went wrong. Maybe you underestimated the time you needed to complete task. Maybe there was a legitimate crisis that needed to be dealt with. Regardless of the problem, make plans to avoid it in the future and forgive yourself. Great time management is a process – and if you work on it each day, you’ll find yourself getting better and better at it.

Taking control of your time doesn’t happen overnight – but when you master the basics, you’ll find yourself less stressed, more focused and more productive.

Want more profits? Be more specific!

Being more successful and more profitable in your business can be had by:

  • Being SPECIFIC in who choose to work with
  • Being SPECIFIC with the goals you set and the marketing strategies you choose to achieve those goals
  • Being SPECIFIC with how you spend your time

It’s SO easy to be ambiguous, unfocused and to chase every new idea and opportunity that comes along.

It takes considerably more effort to be disciplined and make the right choices. BUT, it can be done.

You can start, right now, with where you’re at and choose a specific path for your business.

If you need help, there’s no shame in that. Ask and you shall receive! In fact, the BEST place to start would be to join me for my upcoming LIVE “Create Your Money Map” training.

I’ll walk you step by step through setting simple, specific, achievable goals and help you map out a plan to make it happen.

Get all the details and secure your spot at

See you there!

S.M.A.R.T. Goals Equals Definite Results

SMART GoalsThe halfway point of 2012 is quickly approaching. My question to you is this, “Are you at the halfway point of accomplishing all of the goals that you have set for your business?”

Now is the time to review your progress!

Don’t be afraid! You won’t know where you’re at if you don’t look. And you can’t make the adjustments you need to make if you aren’t honest with yourself. Reviewing what you have accomplished thus far is crucial as you seek to accomplish your business goals for this year.

You can do it if your goals match this formula:

ACHIEVABLE GOAL Read more about S.M.A.R.T. Goals Equals Definite Results

5 Ways Your Staff Can Increase Your Revenue and Retention

Did you know it costs seven times more to get a new customer than to keep a current one?
If your staff isn’t actively working to give each client a great experience, you may be seeing money walk out of the door each day. It’s not enough to just do the bare minimum. With so many competing services out there, each and every person in your shop needs to be making clients feel like they matter to your business and working hard to retain them.

Whether your staff needs a customer service refresher, or you’d just like to set new standards in your salon or spa, here are five ways to make customers feel special.

  1. Focus on the front-desk staff.Your front-desk staff makes the first impression for your entire business – so make sure they are setting a good one! Don’t discount the importance of this position. You need to make sure that your receptionist or assistants are following established guidelines to make customers feel comfortable and welcomed. Your front-desk staff will need to know how to speak with clients, how to use technology to book appointments, how to sell upsell to complementary services and how to deal with difficult situations. Evaluate their skills and schedule some training as necessary.
  2. Create a culture based on serving the clients.Getting everyone on board with customer service is not an easy task – but it’s essential. Customers can tell the difference between an employee who is just there to get their paycheck and one that truly cares about their experience. Make your expectations for your staff clear. Every client that walks into your establishment needs to be treated with the same level of dedication and service. Keeping clients happy is everyone’s job –it leads to long term success and job security for your staff.
  3. Look for opportunities to give something extra.Client satisfaction can take many forms – but a surefire way to make sure your customers are happy is to give them something extra. Put yourself in your customer’s shoes and think about what would make them feel special. Consider a free sample, aromatherapy, a cup of tea or any other little extra. Get ideas from your staff (and your best clients!) and incorporate them into your way of doing business. Your customers appreciate the perks and your staff will be more invested in your success.
  4. Pre-book each and every appointment.When a customer leaves, be sure there’s a firm date for them coming back. Your staff should be actively scheduling the next appointment for each customer, and recommending a new service. This will increase your bookings, and give you an opportunity to address any customer service problems. If a client doesn’t want to re-book, you can find out why right then and solve the issue for them.
  5. Implement a follow up plan.Holding high standards for customer service doesn’t end when the appointment does. Follow up is a key component of keeping your customers happy. Call new clients a few days before their first appointment to lay the groundwork for excellent customer care. Follow-up after the service to make sure the client was satisfied, request their feedback and confirm their new appointment. This follow up step will let your clients know you are interested in them personally and this is guaranteed to increase your re-bookings.

From start to finish, focus on creating a VIP experience for each client. Getting your entire staff on board can help your staff become a customer service powerhouse.

Simple SEO Strategies That REALLY Work (Infographic)

Search Engine Optimization, aka SEO, is a marketing strategy that often eludes busy professionals like you and me. Yes, we know we need to pay attention to it. But it seems overly technical, time consuming and confusing to figure it out all out.

Not to mention the fact that the big search engines like Google (which is the only one you should really pay any attention to) change their formulas constantly, so keeping up with what works and what isn’t working could easily be a full time job.

I don’t know about you, but I don’t have that kind of time. I’m pretty sure you don’t either. Thus, in order to make sure our websites are well optimized and doing their job (which is bringing us pre-qualified leads and helping us convert those leads to clients), we need a simple strategy that we can implement consistently and that won’t be overly affected by whatever changes Google decides to make next.

Read more about Simple SEO Strategies That REALLY Work (Infographic)

Exponentially Increase Your Revenue Through Speaking

speechOne of the fastest ways to increase your revenue is to make yourself available as a public speaker. It’s quite all right if you have never done it before. If you focus on a topic that’s truly of interest to your audience, prepare well in advance and formulate a follow up system you really can’t lose.

Keep in Mind…It’s ALL About Them!

We entrepreneurs have a bad habit of focusing our marketing efforts on what we want to say, vs. what our audience really cares about. The first step in using speaking to get more clients and to increase your income is to prepare a talk that addresses a pain point your audience is facing. Make your talk ALL about your ideal client and a specific problem they are looking to solve right now.

Not sure what your audience is struggling with? Then you need to spend a little time doing some market research to find out. Use that information to develop a talk that showcases your credibility, a few specific main points, and include a strong call to action so that they can learn more by purchasing a product or working with you directly. Read more about Exponentially Increase Your Revenue Through Speaking

Packaging Your Services to Get More Clients & Increase Your Income (SSMS Episode 85)


Subscribe to Sydni's PodcastYou are looking for more clients. Your prospects are looking for the exact solutions you offer. So why is there is a disconnect between the two of you? The key to unlocking more profits could be in how you are presenting your services. Listen in as I teach you how to create packaged solutions for your clients that are client attractive, easy for prospects to say yes to and lucrative to you. Then, post a comment below to let me know how you can apply to this to your business. I’m looking forward to your reply!

Get Your Existing Clients To Spend More

You have a loyal base of clients who come to see you regularly. In fact, you don’t have much room left on your book for any new clients.

Does that mean you’ve reached your profit potential? And have to settle for the current amount of money your making? Absolutely not!

You see, each time a client walks through your door, you have an opportunity to create more value for them and more profit for you. How so?

By giving them the opportunity to address challenges they are facing and spend more money with you.      [Read more…]