Archives for January 2012

The #1 Marketing Tool Successful Entrepreneurs Use

Let’s face it. You can’t be taken seriously as a business owner in today’s marketplace without having a strong presence online. (this is not true, many businesses do NOT have an online presence. You need to clarify this and narrow it down to your audience. Perhaps say, “You cannot be taken seriously as a virtual business owner without…”)

Whether you want to admit it or not, prospective clients ARE going to look for you online and you need to be in control of what they find.

The foundation of your online presence is, of course, your website.

If you don’t have a polished, professional, client focused site now, or your current site is out of date, you likely have wondered how to go about go about creating a quick and easy, money making website.      Read more about The #1 Marketing Tool Successful Entrepreneurs Use

Common Pitfalls That Are Killing Your Business (Despite Your Best Efforts)

failLove it or hate it, marketing is a necessary part of creating a successful business. If you happen to reside in the “hate it” camp, it could be because you feel like marketing means you have to be pushy, sales-y or fake. We’ve all had the experience of having someone try to “sell” us and it doesn’t feel good.

Fortunately, such tactics are not necessary to enjoy a profitable business. And that is certainly NOT the Smart Simple Marketing way. To me, marketing is simply a matter of sharing solutions with people who are already looking for them.

You and I both face a number of problems each day, both in our personal and professional lives. And of course, we are always on the lookout for solutions to those problems. We seek solutions that are simple, easy and provide a return on our investment.

So as long as you’re showing up when and where your ideal clients are looking for the solutions you offer (aka marketing), you will have a never-ending stream of great clients to work with.

What you don’t want to do is shoot yourself in the foot by making common mistakes that will undermine your efforts. Take a moment to take stock of what you’re doing to grow your business and make sure that you aren’t making one of these critical errors:      Read more about Common Pitfalls That Are Killing Your Business

How To Become Your Own Boss: Free Online Workshop


In “6 Keys to Taking Charge of Your Business and Life in 2012,” Sydni Craig-Hart and Jennifer Ford Berry are offering a free, one hour training program to learn how to transition from employee to business owner.

Emeryville, CA (PRWEB) January 27, 2012 – Expert marketing coach and consultant, Sydni Craig-Hart, and master organizer and author, Jennifer Ford Berry, are teaming together to provide a simple step-by-step system for transitioning from being an employee to an empowered small business owner.

In “6 Keys to Taking Charge of Your Business and Life in 2012,” attendees will receive 60 minutes of specific, actionable information that they can use to start their own profitable, successful business in 2012. The training is ideal for professionals with expert-level skills in an area they are passionate about, who want to step out on their own.

This live training will cover the top six keys that Craig-Hart and Ford Berry have used themselves to create multiple six-figure businesses in the past five years. The teleclass is targeted at answering the big questions that potential small business owners have, including, “How do I develop the self confidence to step forward on my own?”, “How do I market myself effectively and get clients?” and “How do I keep everything organized in my already busy life?”      [Read more…]

How to Stand Out From Your “Competitors” Online – SSM “Take 10″ Episode #3


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Blogging about your business is an excellent way to drive traffic to your website and attract high-quality leads. You can get even more mileage out of your blog posts, and create massive online visibility for your work, by re-purposing your content into other formats. This strategy will have you showing up EVERYWHERE and standing heads taller than your “competitors” (I prefer to think of them as colleagues) when a prospect goes online looking for the solutions you have to offer. Click on the play button above to listen in as Denise Wakeman, Founder of The Blog Squad, explains how! [Read more…]

Tapping Into Your Marketing Power Zone for Better Results (SSMS Episode 80)


Subscribe to Sydni's PodcastDo you feel overwhelmed by the multiple ways you can market your business? Or like you’re shying away from some opportunities or methods that others seem to flock to? There’s a simple solution to this problem. When you focus on your strengths, you’ll find it easier than ever to draw clients to you like a magnet. In this week’s episode I share exactly how you can stay in your power zone for more profitable marketing results!

Be More Successful in Your Business, Even If You Have A Short Attention Span

If you have ever said (or thought)  “I don’t have time to market my business”, this quick 4 minute audio will completely change your perspective and give you simple strategies you can implement TODAY! It’s all about focus. Even if you have an attention span the size of flea (like I do!) you CAN focus, market effectively every day and increase your profits. Check it out:

Here are the major take aways:      [Read more…]

Tame Your Time-Wasters to Boost Your Productivity

If you work for yourself , and especially if you work from home, you are probably inundated with time-wasters and distractions. While it may seem like checking Facebook throughout the day or reading your email all the time may seem like it’s only robbing you of a few minutes here and there, it’s likely that you’re more distracted then you might think. And, even if you are wasting just a few minutes a day, added up weekly, monthly, or annually, that can be a lot of your time. And lost time equals lost revenue. This is why it’s critical that you reduce your distractions. Notice that I didn’t say remove – in many cases, it’s not always possible to completely remove your distractions – but we can get them under control. Here’s how: [Read more…]

How to Find Your Marketing Power Zone

powerHave you ever noticed on some treadmills that there is a setting called the “fat burning” zone?

Theoretically, if you keep your pace, speed and incline at a certain level, you will maximize your work and keep your body in its prime “fat burning” zone. Which is obviously the goal if you are spending some time on a treadmill – you want slim, trim, tangible results!

What does this have to do with growing your business? The same principle applies! Especially if you are just getting started in your business, or working your way out of a slump.

Staying in your power zone will ensure that it’s easier to complete your essential marketing tasks,and you’ll get much better results. Your marketing will be more genuine and reflect the best you have to offer. Your ideal clients will take notice, reach out and want to work with you.

What does this look like in real life? Its means focusing on these three things: Read more about How to Find Your Marketing Power Zone

SSM “Take 10″ Episode #2 – How to Enroll More Clients & Increase Your Profits

In today’s episode I’m featuring a simple tip you can implement TODAY to help you close more sales and increase your profits. Check it out!


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Organization is the key to more clients!

Did you know that when you fail to follow up with a client, you’re leaving money on the table? Developing an organized and focused system for following up with leads and clients is the most surefire way to grow your business.

Stop leaving money on the table! In this week’s “Take 10” I spoke with Certified Professional Organizer Joshua Zerkel. As founder of Customized Living Solutions, he’s an expert at developing system that small business owners can use to increase their profits.

In this training episode, he offered some great tips for developing a system for tracking and following up with clients. When you apply these steps, you’ll enroll more clients, increase your confidence and feel more in control of your business.

Here are the highlights from today’s Smart Simple Marketing “Take 10” with Joshua Zerkel:      [Read more…]

Four Steps to Better Marketing Habits (SSMS Episode 79)


Subscribe to Sydni's PodcastIf you’re having trouble finding the time and energy to market your business, it may be your habits are to blame! You can’t grow your business if you aren’t marketing consistently and putting yourself in front of people who are already looking for your solutions. And you can’t market consistently if you have poor time management and productivity habits. What you CAN do is make simple shifts in your mindset to break through these challenges and make progress in reaching your goals. In this week’s podcast, I share some simple ways you can change your habits to find more time for marketing.