Archives for October 2011

5 Simple Steps to Growing Your Business with Gratitude

thank youThough we live in a modern, fast paced society, spend a lot of time communicating via text message, email and social media, and are extremely pressed for time, there is NO substitute for grace and expressing your appreciation in business. This is especially true when it comes to thanking those individuals who support your business efforts. To honor the relationship and encourage ongoing referrals it’s important that you make the time to stay in touch with them and offer a heartfelt thank you.

One of the reasons it can be challenging to do this, despite the best of intentions, is because service professionals are usually not nearly as organized as they should be with their marketing efforts. So, if thanking someone who has referred business to you or otherwise extended a helping hand in growing your business is not on your radar, it’s not likely that you’ll follow-up as you need to.

In order to develop and maintain these potentially lucrative relationships, it’s important that you have systems in place to stay in touch. Here are a few tips on how you can do just that: Read more about 5 Simple Steps to Growing Your Business with Gratitude

How to Ask For (and Get) the Right Referrals

referralsDo you want to work with more of your ideal clients?

Would you like to save time on marketing and get better results?

Do you desire to become a recognized expert in your field?

You can do all this and more when you build your business by referral. If you ask for and encourage referrals, you’ll be able to fill your practice with ideal clients who need the exact solutions that you offer.

By taking the time to figure out exactly what type of clients you’re looking for and how to ask for it, you’ll have a much better success rate with attracting referrals and you’ll see your business grow by leaps and bounds. Follow these three simple steps to ask for and encourage referrals from your current clients and contacts: Read more about How to Ask For (and Get) the Right Referrals

What it REALLY Takes to Build a Business By Referral (SSMS Episode 69)

Subscribe to Sydni's PodcastWouldn’t it be terrific to have clients coming to you who already know how great you are? When you setup a referral magnet, you’ll be able to get new business from the contacts of your already satisfied clients. In this week’s episode, I share six steps that you can implement NOW in order to encourage and welcome referrals for your services.

How to Lay the Groundwork for a Referral Based Business

referralsHow much more profitable would your business be if the majority of your clients came from referrals?

How would your life be different?

Would you spend less time on prospecting? Receive more qualified leads? Grow your business faster and easier? There are multiple benefits.

Now, what are you doing each day to create that reality?

Whether or not you enjoy those results depends entirely on you. You can’t just sit back and expect others to refer business to you because you are a really nice person. (Though I’m quite sure you are!) You actually have to take action consistently in order to get the results you want.

Here are six ways that you can create a referral magnet in your business: Read more about How to Lay the Groundwork for a Referral Based Business

Solutions For Your Productivity Challenges

I’m happy to announce that I am one of 7 experts taking part in The Productive Business Owner Telesummit, Oct. 17-21 (http://www.smartsimplemarketing.com/pbo). We each take a different approach but will all share solid information that can immediately be implemented for increased productivity.

Some of the things the speakers will share: [Read more…]

How to Become a Referral Magnet (SSMS Episode 68)

Subscribe to Sydni's PodcastWho wouldn’t love to have a stream of new clients coming in who are pre- qualified to love your services? When you take the time to build a referral based business, you’ll continually have new prospects coming your way who have heard how great you are from their friends and business associates. In this week’s episode, I’ll show you exactly how to set up your business so that you’ll have referral after referral coming in.

Top 10 Tools for Effective Content Marketing

Your ideal prospects will only buy from you if they know you, like you and trust you.

One easy way to develop credibility with them is to create content to address their needs and share your expertise.

There are endless ways you can do this, but you want to be strategic in your efforts and have a content marketing plan in place. This includes outlining where and how you’ll distribute your content (i.e. blog posts, articles, audios, videos, etc.)

I thought this was a great article to share a few key tools that will make your content marketing strategy more effective.

http://labs.openviewpartners.com/top-content-marketing-tools-of-the-trade/

4 Steps to Powerful Subject Lines That Get Results

Your subject line can make or break your email marketing efforts.

With the right subject line, you’ll make an impact with your list members and encourage them to open your email and take a look inside. Also, you can increase your sales, deepen your connection and be more valuable to the recipients of your messages.

There are four simple steps to creating more profitable subject lines:      Read more about 4 Steps to Powerful Subject Lines That Get Results

Six Steps to Creating a Referral-Based Business

referralDoesn’t it feel great to pass along the word about your favorite restaurant or tell someone about a terrific book you can read? You can make it easy for your clients and colleagues to do the same for your services. When you do great work for your clients, they are just as excited to tell others about you.

Creating a referral based business, where you’re consistently getting leads from your current clients, has multiple benefits. It helps cut down your marketing time and costs, it gives you more opportunities to provide great service and can help you grow your network exponentially.

Here are six PROVEN steps to use to create the type of business that people love to rave about! Read more about Six Steps to Creating a Referral-Based Business

How to Track Your Marketing So You Know What’s Working (SSMS Episode 67)

Subscribe to Sydni's PodcastEffective marketing isn’t just about the strategies you use to create visibility for your work. It’s also about tracking your progress. No, it’s not the fun, exciting part of growing your business. But if you don’t pay attention to what you’re doing, you’re going to waste time, money and effort. In this week’s article, I share my simple tracking strategy that you can use to get better results from your marketing.