Archives for September 2011

Simple Tracking Tips for Better Marketing Results

measure successIf you want to get the best results from your marketing efforts, you’ve got to be strategic in your approach. Choosing the right strategies for your business starts with selecting techniques that fit your goals and the solutions your ideal prospects are looking for. Then you need to IMPLEMENT those techniques and consistently track your results.

Without tracking, you won’t know what’s working and what’s not. Nor will you know if you have met the goals you have set for yourself. If you don’t measure what you’re doing, it’s like throwing “stuff” against the wall to see what sticks, but with your back turned so you can’t see what has actually stuck.

Testing and tracking your results will help you be more strategic in your efforts AND save you time and money. With each step you take you’ll get closer and closer to the right marketing mix that will work for your business.

Here’s how to use tracking and testing to grow your business: Read more about Simple Tracking Tips for Better Marketing Results

How to Use Video to Build Relationships with Your Ideal Prospects (SSMS Episode 66)

Subscribe to Sydni's PodcastHow often have you viewed a great business video and thought – “I wish I could do that”? You can! In this week’s episode I show you just how easy it is to implement video marketing into marketing your business. From the simple tech tools to sources of content, I share the 5 simple steps you need to get started and succeed. Yes, even YOU can do it! 🙂

Easy Video Marketing Tips You Can Use Right Now

video marketingI’ll be the first to admit it.

When video marketing started getting popular, I was NOT feeling it. Looking back, I can see it was because I was WAY over thinking it! (“What will I talk about?” “Don’t I need a lot of equipment?” “I’ve got to get cute every time I shoot a video!!”)

As I worked through my own reservations, I realized what a powerful tool video is and that video marketing is here to stay. It provides you with a way to create a much deeper connection with your audience and build strong relationships. By incorporating video into your marketing mix, your viewers will get to know your personality. They’ll get much more comfortable with who you are and what you have to offer.

For these reasons and more, it’s a good strategy to start incorporating video marketing into your service business. Don’t get caught up thinking that your videos have to be Hollywood quality! A less formal video will get much a better response from your audience than a perfectly polished production.

Here’s how to do it: Read more about Easy Video Marketing Tips You Can Use Right Now

Use Your Voice to Attract More Ideal Clients (SSMS Episode 65)

Subscribe to Sydni's PodcastWant to gain more visibility online and connect with LOTS of ideal prospects? Try podcasting! Some service professionals shy away from marketing technique, but it’s actually an easy “push button” way to share your solutions and expertise. Plus, letting your audience hear your voice allows them to really get to know you. In this week’s episode, you’ll learn how to make the most of out your existing content and boost your visibility with podcasting. Take a few minutes to listen in now!

A Super Simple Guide to Podcasting

the world is listeningAccording to HubSpot in 2010, 45% of all Americans are aware of podcasting, while 23% of Americans listen to podcasts. This has increased from 11% in 2006. It is also estimated that 70 million people have listened to or viewed a podcast.

So there’s a high likelihood that a fair number of your ideal prospects are familiar with podcasting and enjoy receiving information in this format. Of course, as with ALL marketing efforts, the key to success is to provide specific solutions to specific problems your audience is facing. This is what gets them engaged and keeps them coming back for more.

How can you use podcasting to attract more ideal clients and boost your income? Check out my quick start guide: Read more about A Simple Guide to Podcasting

A Simple Marketing Strategy to Build Trust and Increase Sales (SSMS Episode 64)

Subscribe to Sydni's PodcastThere’s one simple, inexpensive and reliable way to develop a relationship with your audience that will lead to more sales. By growing an email marketing list you can stay in touch with your target market and turn interested traffic into eager buyers. In this week’s article you’ll learn how to implement a simple email marketing plan that will help you connect with your audience and show them exactly how you can help them with their needs.

Growing Your Email Marketing List to Build Trust and Increase Profits

email marketingA smart, simple way to engage ideal prospects is to leverage email marketing.


There are so many great reasons, not limited to the fact that:

  1. Most everyone has an email address.
  2. You can schedule your messages in advance.
  3. You can personalize your messages and really use the content to develop strong relationships with your readers.
  4. According to MarketingSherpa, 70% of your leads will end up buying something from you or one of your competitors, but they won’t do it right away!      [Read more…]

The Laptop CEO Online Success Secrets!

I am honored to be one of the 15 women being interviewed for the Laptop CEO Online Success Secrets program – a no cost series designed to help aspiring online entrepreneurs kick overwhelm, overwork & underpay to the curb so you can get your business groove back fast!

My interview is one among these other successful women, including Nika Stewart, Jennifer Bourn, Andrea Constantine and many others.

We’re sharing the good, the bad and the ugly so that you can model our success and avoid our mistakes too – this is the kind of advice I wish I had access to back when I was started my business six years ago. I’ve enjoyed watching many of the featured experts elevate their success and am thrilled that they are sharing exactly how the did it!      Read more about The Laptop CEO Onine Success Secrets!

Overcoming The Challenges Every Solopreneur Faces

Being a solopreneur can trigger many fears that you may not have even known about before! You know that you have talent and a lot to offer your clients. Nevertheless, it’s not an easy job to keep your confidence up while you’re dealing with the realities of marketing your services, being your own money manager and providing great customer service to your clients. In order to reach your goals of profitability and success you have to develop the proper mindset.

One of the biggest issues that come up when you’re in business for yourself is the one of how to get and stay profitable. Women, especially, have issues with this idea of profitability. We tend to be hard workers with a passion for what we do and want to deliver an excellent product to our clients. However, we don’t always “own our value” in the marketplace. What does that mean? “Owning your value” in the marketplace means charging money, receiving money, and asking for money. Otherwise you may find that you are unintentionally running a non-profit organization!

[Read more…]

3 Time Tested Online Marketing Strategies

online marketingCreating visibility for your business online can seem like a daunting task. There are many different options to choose from and you’ll likely find yourself in “analysis paralysis” if you try them all at one.

That said you simply can’t ignore having an effective strategy for marketing your business online. It is quite simply one of the most reliable and affordable ways to let the world know “Here I am! Here’s how I can help you.” Even if you primarily do business in person with people in your local area, I guarantee you your prospects are looking for you online. So you want to make it easy for them to find you and to say yes to what you have to offer. [Read more…]