Archives for January 2010

5 Simple Steps To Generating Relevant Content For Your Blog

A couple of weeks ago, I wrote about the many benefits of blogging for your business.  If you considered the information I shared in that post, you may have thought, “That’s great Sydni…but what am I going to write about week after week?

That’s a great question! One that many solo service professionals struggle with.  The good news is … you have PLENTY to write about! You are probably just over thinking this crucial aspect of online marketing and looking at it as one more thing to add to your to-do list.     [Read more…]

Following Up = More Profits In Your Business

How many times have you attended a networking event, had a number of great conversations with ideal prospects, collected a bunch of business cards and never followed up?

Perhaps more times than you’d care to admit.

The bad news: You likely missed out on a number of key opportunities to deepen connections that could lead to an increase in revenue, a joint venture or more visibility for your business.

The good news: You can make the decision TODAY to commit to implementing a system to follow-up on all leads who express an interest in your business, so that you don’t miss out on any future opportunities.

To do so, you simply need to follow my step-by-step system for effective follow-up and prospect conversion:     [Read more…]

Reconnect With Those New Year’s Resolutions and Bring Them To Life!

It’s likely that earlier this month (or even late in December) you said to yourself …

“2010 is going to be different! I’m going to A, B and C and this year I’m REALLY going to do it!”

Kudos to you for acknowledging improvements that need to be made in your business and having a strong desire to make needed changes. Even though you articulated that you planned to make some specific changes, did you really commit to making them happen?     [Read more…]

Networking Isn’t “One Size Fits All”

Many solo service professionals don’t feel comfortable attending networking events, because it can be intimidating to have to meet new folks en-masse and “work the room”. Perhaps they think that the sole purpose of attending a networking event is to collect a bunch of business cards and get people to buy from you. That is absolutely INCORRECT.     [Read more…]

Why You Should Write and Distribute Articles Online

Perhaps you’ve heard of the concept of article marketing, but have never really understood what that means or how it can be a critical factor in the online visibility of your business. Article marketing is a strategy that leverages the power of the Internet and combines it with consumer’s insatiable need for information. Distributing articles around the Internet allows solopreneurs to share their expertise, knowledge and experience by writing about relevant subjects and making the content freely available for others to read and use.

Your first question is probably “how does it work and why should I do it”? [Read more…]

The Benefits of Blogging About Your Business

Most of us have heard that people buy from folks they “know, like and trust.” So a logical question for a solo service professional looking to consistently attract more clients to their business is, “how do I get prospects to know, like and trust me quickly?”     [Read more…]

Choosing A Target Market = More Money In Your Pocket

When I start working with a new client, one of the first tasks we work on is identifying their target marketing and creating their ideal client profile.

Most of the time, the client will say something like, “if I focus on just one industry, I’m going to be missing out on working with other people. I’m going to be leaving people out, I’m leaving money on the table, Sydni I’m not doing that.” My response to them is that you don’t have to walk away from opportunities; you don’t have to leave anyone out. That’s not what this is about.     [Read more…]

Welcome To Smart Simple Marketing!

Thanks for stopping by! I’m so excited to kick off this blog, on the first day of a new year and a new decade! Whoo-hoo!

Smart Simple Marketing is all about providing simple, easy-to-implement strategies, resources and tools to help the solo service professional to succeed in entrepreneurship. It’s about EXACTLY what you need and nothing you don’t.

I know you are passionate about your profession and GREAT at what you do.  I am here to serve you and do everything I can to help you turn that passion and expertise into a thriving, profitable business that allows you to live the lifestyle of your dreams.

I have been in business since 2005 and have worked with dozens of solo service professionals in over 35 different industries.  I know what it takes to consistently attract clients and create a six-figure plus business.  By means of this blog, I look forward to sharing my insights, strategies, resources and mishaps so that you can achieve success in your business even faster and easier than I have.

I encourage you to stop by the blog often, post your thoughts and comments and share what you read with others.  With your help and participation, the Smart Simple Marketing community will grow to include entrepreneurs from around the world who are interested in learning from and supporting one another.

I’m thrilled that you have discovered Smart Simple Marketing and I look forward to getting to know you better.

Thank you for joining me on this journey!

With warm encouragement,

Sydni Signature